Measuring Consumer Willingness to Pay: A Study of Corporate Social Efforts supporting Venezuelan Refugees in Colombia

Last registered on March 16, 2020

View Trial History

Pre-Trial

Trial Information

General Information

Title

Measuring Consumer Willingness to Pay: A Study of Corporate Social Efforts supporting Venezuelan Refugees in Colombia

RCT ID

AEARCTR-0005556

Initial registration date

March 14, 2020

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published

March 16, 2020, 11:33 AM EDT

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Locations

Country

Colombia

Region

Primary Investigator

Name

Cecilia Figueroa Arrivillaga

Affiliation

New York University Abu Dhabi

Contact Primary Investigator

Other Primary Investigator(s)

Additional Trial Information

Status

In development

Start date

2020-03-15

End date

2020-04-30

Keywords

Other

Additional Keywords

Refugees, Corporate Social Responsibility, CSR, Venezuela, Colombia, Willingness to Pay

JEL code(s)

Secondary IDs

Abstract

In the midst of a growing economic and humanitarian crisis in Venezuela, more than 4 million Venezuelans have fled their country. More than 30% of these Venezuelan refugees have fled specifically to Colombia, which has welcomed them with friendly policies. Due to the worsening nature of the Venezuelan crisis, the number of refugees in Colombia is expected to continue growing at a worrisome pace, and the private sector has been encouraged to get involved. However, not much is known about Colombian consumers' perceptions of this potential involvement of the private sector. This project will attempt to measure Colombian consumer willingness to pay for corporate social efforts supporting Venezuelan refugees in Colombia. We will do this through an online survey, advertised through Facebook ads. Moreover, the study also explores the effect of salience regarding the Venezuelan refugee crisis in general, by using a sentence-descrambling exercise as a priming mechanism.

External Link(s)

Registration Citation

Citation

Figueroa Arrivillaga, Cecilia. 2020. "Measuring Consumer Willingness to Pay: A Study of Corporate Social Efforts supporting Venezuelan Refugees in Colombia." AEA RCT Registry. March 16. https://doi.org/10.1257/rct.5556-1.0

Sponsors & Partners

Experimental Details

Interventions

Intervention(s)

Intervention Start Date

2020-03-15

Intervention End Date

2020-03-24

Primary Outcomes

Primary Outcomes (end points)

The key outcome variables will be respondents' willingness to pay, along with their empathy and generosity levels after the priming exercise.

Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)

Secondary Outcomes (explanation)

Experimental Design

This project will attempt to measure Colombian consumer willingness to pay for corporate social efforts supporting Venezuelan refugees in Colombia. We will do this through an online survey, advertised through Facebook ads. Moreover, the study also explores the effect of salience regarding the Venezuelan refugee crisis in general, by using a sentence-descrambling exercise as a priming mechanism.

Experimental Design Details

Randomization Method

The randomization will take place while the respondent takes the survey in Qualtrics.

Randomization Unit

Individuals are randomized into the treatment or control group. They are then randomized again in order to identify who wins the raffle used as an incentive.

Was the treatment clustered?