I will invite 300 people to take part in an online survey through Prolific. The first part of the survey will collect baseline information such as demographics, past employment, expected salary for their next jobs as well as their understanding of young firms. Most importantly, I will elicit participants' beliefs about young firms survival/exit rates.
The main intervention is information provision about the firm survival rates in the US. A randomly selected half will be given information and another half will be in the control where no information is given.
After the intervention both group will enter into a discrete choice experiment, where participants will choose a hypothetical job/employer they prefer the most from a menu of three different jobs/employers. Participants repeat this task up to 8 times. These hypothetical jobs are created such that the traits of the jobs are randomized from a fixed set of traits eg firm age, firms size, financial rating, career growth rating, salary.