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Fields Changed

Registration

Field Before After
Trial Status on_going completed
Trial End Date December 31, 2017 May 11, 2020
Last Published January 27, 2016 08:10 PM May 14, 2020 06:32 PM
Study Withdrawn No
Intervention Completion Date November 14, 2015
Data Collection Complete Yes
Final Sample Size: Number of Clusters (Unit of Randomization) 28 radio stations
Was attrition correlated with treatment status? No
Final Sample Size: Total Number of Observations 28 radio station coverage areas
Final Sample Size (or Number of Clusters) by Treatment Arms 14 radio station coverage areas in treatment, 14 radio station coverage areas in control
Is there a restricted access data set available on request? No
Program Files Yes
Program Files URL https://www.socialscienceregistry.org/trials/1015
Data Collection Completion Date January 16, 2019
Is data available for public use? No
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Other Primary Investigators

Field Before After
Affiliation University of Chicago
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Papers

Field Before After
Paper Abstract This study uses a randomized controlled trial (RCT) to evaluate the effectiveness of a mass media campaign designed to reduce pregnancy among Latina teenagers. We aired public service announcements (PSAs) on terrestrial radio stations in California. The sample includes 28 radio stations and over 11,000 births to Latina teenagers in 2016. The PSA, narrated by a young Latina, stressed the opportunity costs to teenage mothers of having a baby, e.g., missed opportunities for fun, socializing with friends, or attending school. Although this message expresses themes articulated by Latina teens and young mothers whom we interviewed, geocoded birth records suggest the PSAs had little effect. With data on all births in the state obtained from the California Department of Public Health, we can reject the hypothesis that the PSAs reduced births to Latina teenagers by 9% or more based on the 90% confidence interval of the estimated average treatment effect. In addition to shedding light on this particular radio campaign, this study provides a template for the design and analysis of mass media campaigns to improve other public health outcomes.
Paper Citation Green, D.P., Zelizer, A. & Lin, W. How Effective Are Radio Messages Aimed at Reducing Teen Births Among Latinas? A Randomized Controlled Trial. Popul Res Policy Rev (2020). https://doi.org/10.1007/s11113-020-09583-x
Paper URL https://rdcu.be/b36NC
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