Willingness to pay for expert advice: analysis of the interaction of gender and language type

Last registered on November 30, 2022

Pre-Trial

Trial Information

General Information

Title
Willingness to pay for expert advice: analysis of the interaction of gender and language type
RCT ID
AEARCTR-0010549
Initial registration date
November 30, 2022

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
November 30, 2022, 5:09 PM EST

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Locations

Region

Primary Investigator

Affiliation
University of Wyoming

Other Primary Investigator(s)

PI Affiliation
University of Wyoming

Additional Trial Information

Status
In development
Start date
2022-12-01
End date
2022-12-10
Secondary IDs
Prior work
This trial does not extend or rely on any prior RCTs.
Abstract
We will conduct a study to determine how people perceive men and women using tentative and assertive language. We will examine whether the perception of our treatments creates a difference in the willingness to pay for an expert for each gender and language type combination.
External Link(s)

Registration Citation

Citation
Lindley, Sarah and Linda Thunstrom. 2022. "Willingness to pay for expert advice: analysis of the interaction of gender and language type." AEA RCT Registry. November 30. https://doi.org/10.1257/rct.10549-1.0
Experimental Details

Interventions

Intervention(s)
Participants will pay for advice from an expert to assist them in making a prediction of an economic variable and increase their chances of being accurate in their prediction and winning an monetary award.
Intervention (Hidden)
There will be 4 treatments: a male expert using assertive language, a female expert using assertive language, a male expert using tentative language, and a female using tentative language. The treatments will be a "self-description" of the experts' qualifications for assisting participants in predicting inflation.
Intervention Start Date
2022-12-01
Intervention End Date
2022-12-10

Primary Outcomes

Primary Outcomes (end points)
Willingness to pay
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
Implementation of expert's advice, i.e. economic variable prediction.
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
2x2 between-subjects design. Each participant only experiences one of the four possible treatments.
Experimental Design Details
The 4 treatments are a male expert using assertive language, a female expert using assertive language, a male expert using tentative language, and a female using tentative language.
Randomization Method
Randomization by computer
Randomization Unit
Individual
Was the treatment clustered?
No

Experiment Characteristics

Sample size: planned number of clusters
1000 individuals
Sample size: planned number of observations
1000 individuals
Sample size (or number of clusters) by treatment arms
250 individuals per treatment
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
IRB

Institutional Review Boards (IRBs)

IRB Name
University of Wyoming Institutional Review Board
IRB Approval Date
2022-11-03
IRB Approval Number
Protocol #20221103LT03428

Post-Trial

Post Trial Information

Study Withdrawal

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Intervention

Is the intervention completed?
No
Data Collection Complete
Data Publication

Data Publication

Is public data available?
No

Program Files

Program Files
Reports, Papers & Other Materials

Relevant Paper(s)

Reports & Other Materials