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Hey Look at Me: The Effect of Giving Circles on Giving
Last registered on April 12, 2017

Pre-Trial

Trial Information
General Information
Title
Hey Look at Me: The Effect of Giving Circles on Giving
RCT ID
AEARCTR-0000111
Initial registration date
April 12, 2017
Last updated
April 12, 2017 4:51 PM EDT
Location(s)
Primary Investigator
Affiliation
Northwestern University
Other Primary Investigator(s)
PI Affiliation
Harvard School of Public Health (HSPH)
Additional Trial Information
Status
Completed
Start date
2007-10-01
End date
2010-10-31
Secondary IDs
Abstract
Theories abound for why individuals give to charity. We conduct a randomized field experiment with a Yale service club and find that the promise of public recognition increases giving. Some may claim that they give when offered public recognition in order to motivate others to give too, rather than for the more obvious expected private gain from increasing one's social standing. To tease apart these two theories, we also conduct a laboratory experiment with undergraduates. Our evidence is not consistent with individuals giving primarily because of a desire to influence the gifts of others. We conclude that social image motivations are a central determinant of giving when gifts are publicly recognized.
External Link(s)
Registration Citation
Citation
Karlan, Dean and Margaret McConnell. 2017. "Hey Look at Me: The Effect of Giving Circles on Giving." AEA RCT Registry. April 12. https://doi.org/10.1257/rct.111-1.0.
Former Citation
Karlan, Dean, Dean Karlan and Margaret McConnell. 2017. "Hey Look at Me: The Effect of Giving Circles on Giving." AEA RCT Registry. April 12. http://www.socialscienceregistry.org/trials/111/history/16524.
Experimental Details
Interventions
Intervention(s)
Intervention Start Date
2007-10-01
Intervention End Date
2010-10-31
Primary Outcomes
Primary Outcomes (end points)
Level of donation
Primary Outcomes (explanation)
Secondary Outcomes
Secondary Outcomes (end points)
Secondary Outcomes (explanation)
Experimental Design
Experimental Design
In the field experiment, prior donors were randomly assigned different phone calls that would mention different kinds of publicizing of future donations. In the lab experiment, people would be allocated money ($5) and then randomly were told that their decisions would be made public after 2 or 3 rounds of decision making.
Experimental Design Details
Randomization Method
Randomization done in office by a computer
Randomization Unit
Individual
Was the treatment clustered?
No
Experiment Characteristics
Sample size: planned number of clusters
4168 in field, 94 in lab
Sample size: planned number of observations
4168 in field, 94 in lab
Sample size (or number of clusters) by treatment arms
1/4 for each of 4 arms in field, 1/2 for each of 2 arms in lab.
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
IRB
INSTITUTIONAL REVIEW BOARDS (IRBs)
IRB Name
IRB Approval Date
IRB Approval Number
Post-Trial
Post Trial Information
Study Withdrawal
Intervention
Is the intervention completed?
Yes
Intervention Completion Date
October 31, 2010, 12:00 AM +00:00
Is data collection complete?
Yes
Data Collection Completion Date
Final Sample Size: Number of Clusters (Unit of Randomization)
Was attrition correlated with treatment status?
No
Final Sample Size: Total Number of Observations
4,168 individuals in the field experiment; 94 individuals in the lab experiment
Final Sample Size (or Number of Clusters) by Treatment Arms
1042 individuals in the control group; 3126 in one of the three treatment groups (equally divided) for the Field Experiment 47 individuals in the control group; 47 individuals in the treatment group for the Lab Experiment
Data Publication
Data Publication
Is public data available?
No
Program Files
Program Files
Reports, Papers & Other Materials
Relevant Paper(s)
Abstract
Citation
Karlan, Dean, and Margaret A. McConnell. "Hey look at me: The effect of giving circles on giving." Journal of Economic Behavior & Organization 106 (2014): 402-412.
REPORTS & OTHER MATERIALS