The Government of India is pushing for its citizens to gain access to clean and reliable sources of energy. Presently, 300 million Indians do not have access to electricity and 800 million use relatively polluting and inconvenient fuels, firewood, crop residue, dung cakes and charcoal, for cooking. The main alternative to these fuels for cooking is liquefied petroleum gas (LPG), and the government has announced a target of 75% adoption by 2015. Nearly 15 million new consumers are signing up for LPG every year.
The main challenge in achieving these targets is cost. Electricity connections and LPG refills are costly to citizens at market prices, and costly to government in the form of subsidies. One way to improve access while reducing cost is to increase the efficiency of energy use. A major tool used for the promotion of efficiency in many countries is the provision of information via the labelling of appliances, in order to boost customer demand for efficiency.
This study will measure the effect of an energy-star label for LPG stoves on customer demand for more efficient models. The main research question is: Does the energy star-label effect customer decisions on which stove to buy? Furthermore, the study aims to understand the demonstrated willingness to pay for a star-labelled stove, and the level of trust in government standards.
The research design is a field experiment that partners with the distributor networks of oil manufacturing companies (OMCs) in urban and semi-urban markets. The primary intervention will be providing customers with information on the thermal efficiency of stoves.
External Link(s)
Citation
Barnwal, Prabhat et al. 2016. "Trust and the Purchase of Energy-Efficient Durable Goods: Evidence from Cooking Stoves in India." AEA RCT Registry. October 16. https://doi.org/10.1257/rct.1120-1.0.
The key outcomes are:
- demand for stoves with the star labeled sticker
- demonstrated willingness to pay at 2 different price points
- trust in government standards and certifications
Primary Outcomes (explanation)
Secondary Outcomes (end points)
Secondary Outcomes (explanation)
Experimental Design
In India, households purchase LPG connections from their local "distributor" outlets. First time customers often also purchase LPG stoves from these distributors.
The control group of distributors will receive shipments of the high thermal efficiency stove without the government agency certified star label sticker. The treatment group will receive shipments of the high thermal efficiency stove with the government agency certified star label sticker. Within both these groups, there will also be sub-groups with discounts on wholesale and retail pricing.
Experimental Design Details
Randomization Method
Random assignment of treatment arms has been done through Stata
Randomization Unit
The unit of randomization will be the LPG distributor outlet, where LPG refills and stoves are sold.
Was the treatment clustered?
Yes
Sample size: planned number of clusters
Approximately 500 LPG distributor outlets
Sample size: planned number of observations
Approximately 3,000 customer households
Sample size (or number of clusters) by treatment arms
Approximately 250 distributor outlets will receive the 72% thermally efficient stove with star-labeled stickers and 250 will receive without the star-labeled stockers on the stove.
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)