The intervention is a 15-minute video documentary targeted at beneficiaries, both men and women, of a Malagasy multi-faceted micro-credit institution. The intervention aims to raise awareness and understanding of all forms of domestic violence (physical, psychological, economic, and sexual), and to disseminate information that can challenge prevailing biased beliefs. Drawing on real-life instances from the NGO's beneficiaries and under the guidance of a local clinical psychologist, the script is formulated to mirror the genuine experiences and dynamics within this demographic.
The video's script, developed in tandem with a domestic violence-specialized clinical psychologist, is grounded in real-world experiences of beneficiaries. We developed the video's script in collaboration with a clinical psychologist specializing in domestic violence, grounding it in the beneficiaries' real-world experiences. The goal is to provide a faithful representation of their encounters with domestic violence.
The initial animated segment of the documentary uses narratives from three distinct domestic violence cases, employing tactful animations to represent each scenario. The recurring slogan, "I report," highlights the critical role that reporting plays in challenging and altering the prevailing norms of domestic violence. In its second half, the documentary uses a live-action format to present victims' testimonials along with a detailed description of the NGO's intervention mechanisms. The narrative is further reinforced by contributions from key institutions—medical, law enforcement, and legal—who elaborate on the medical, legal, and societal repercussions of domestic violence. As the documentary concludes, it strategically adopts an encouraging tone, fostering resilience among victims and underscoring their potential to utilize available resources. Fundamentally, the documentary aims to inspire victims to break the silence surrounding their abuse, emphasizing that reporting domestic violence is a crucial part of the discourse on economic and social development.