Intervention(s)
We investigate:
(a) whether third-party spectators attach significance to “consumers” reading “contractual fine print”, even when such information is not pivotal to the consumer’s decision making.
(b) whether information disclosure provides a moral license to “firms” or instead encourages them to behave more fairly (a telltale heart effect [1]) when the firm is powerful and hence when information is not pivotal to the consumer’s decision making;
To investigate these questions, we adopt an online experiment via a Qualtrics survey distributed through Prolific. Our design involves a variant of the Yes/No version of the ultimatum game [2], where the first mover receives positive payoff even upon rejection. For question (a), we utilise the third-party spectators’ willingness to redistribute earnings in favour of the consumer in situations where the firm behaves opportunistically. For question (b), we utilise the firm’s offer to the consumer. We supplement this with elicitation of third-party spectators’ and firms’ interpretation of whether consumers consented to the exchange. This is incentivised using the Krupka and Weber [3] method.
References
[1] Loewenstein, G., Sunstein, C. R., & Golman, R. (2014). Disclosure: Psychology changes everything. Annu. Rev. Econ., 6(1), 391-419.
[2] Gehrig, T., Güth, W., Levati, V., Levínský, R., Ockenfels, A., Uske, T., & Weiland, T. (2007). Buying a pig in a poke. Journal of Economic Psychology, 28(6), 692–703.
[3] Krupka, E. L., & Weber, R. A. (2013). Identifying social norms using coordination games: Why does dictator game sharing vary?. Journal of the European Economic Association, 11(3), 495-524.