Abstract
Access to finance remains a crucial barrier for economic development, particularly in rural areas lacking formal financial institutions. In the absence of formal financial institutions, Village Savings and Loans Associations (VSLAs) have emerged to partially fill the void, providing limited, informal financial services to their few select members. How might we design and improve access to finance in these markets with latent demand for financial services? In a randomized experiment with the largest service providers in Sierra Leone, we (i) "upgrade" VSLAs to operate as providers of retail mobile money and bank agents across rural unserved, virgin communities. We cross-randomize this with a (ii) feedback mechanism, letting consumers "evaluate" their providers monthly. We then measure effects on broader access to finance, households, and business outcomes, including on consumer satisfaction, complementary effects (if any) on VSLAs, behavior of providers, and the relationship between providers and consumers.
Indeed, connecting rural unserved, virgin communities with latent demand for retail digital financial services (DFS) is an important first order policy and commercial question. Perhaps, more important and distinct is our ability to improve the new markets once communities are connected. This project addresses major gaps in research about improving access to finance with (i) original data collection — on household, community, and business outcomes — and (ii) a multi-year community-level field experiment testing a scalable approach to retail agent expansions, VSLAs-as-agents. We follow the success of our 2019/2020 detailed pilot work to launch a full RCT in rural Sierra Leone—a market environment that is poorly studied—to answer the following two research questions:
1) RQ1. What are the broader, general equilibrium impacts of connecting unserved, virgin communities with retail DFS?
2) RQ2. Once connected, could letting consumers evaluate their providers improve the quality of services, consumer usage and satisfaction, provider effort, provider-customer relationships, and business outcomes, and if so, how?
In a unique collaboration with Catholic Agency for Overseas Development (CAFOD), Orange Money, GT Bank, and Innovations for Poverty Action (IPA) - Sierra Leone, we implement a large-scale community-level field experiment that encourage Village Savings and Loan Associations (VSLAs) to set up and operate as retail DF agents across rural unserved communities in Sierra Leone. Agents or providers are established to offer both mobile money (via Orange Money) and bank services (via GT Bank) in 3 separate phases that span 2022-2024. This is an environment where the penetration of DFS is extremely low and retail agents or providers of formal finance are “non-existent” in these rural communities, but with latent demand and supply for DFS.