Natural field experiment. A real job advertisement for a remote temporary administrative assistant position was posted nationally on Indeed.com on behalf of Moorhead Apparel, a Black-owned small business. Interested job seekers emailed
[email protected] to request more information. An automated system randomized each inquirer to treatment or control (50/50) and sent the corresponding job description. The treatment job description included the phrase "a Black owned company" in the opening sentence; the control version was otherwise identical without this phrase. To apply, inquirers completed and returned an attached employment questionnaire.
This study pools two data collection waves: a pilot wave conducted at Concordia College (2023, n=778) and a replication wave conducted at North Dakota State University (2025-2026). Pilot results are disclosed in full in the hidden fields of this registration prior to commencement of the NDSU wave.