We offer two 10-week, 40-hour business training courses.
The first 5 classes of each course focus on soft skills. In particular, on fostering personal initiative, a psychological intervention aimed at making business owners more proactive with respect to new ideas (Frese and Gielnik, 2014). The approach was hands-on with many examples from the local context and exercises related to the entrepreneur’s business.
The second 5 classes differ across treatment arms. In the “soft-skills only” treatment arm, the second part of the course focuses on being persistent (learning from errors, anticipating barriers, dealing with setbacks, maintaining effort). While in the other treatment arm, the additional five classes cover material that is usually included in traditional business training courses (strategic management, stocking, financial management, record keeping, costing, customer care and writing a business plan).