Sales team and customer behavior

Last registered on December 17, 2023
View Trial History

Pre-Trial

Trial Information

General Information

Title
Sales team and customer behavior
RCT ID
AEARCTR-0012261
Initial registration date
October 16, 2023

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
October 17, 2023, 1:54 PM EDT

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Last updated
December 17, 2023, 5:16 PM EST

Last updated is the most recent time when changes to the trial's registration were published.

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Primary Investigator

Name
Jiehang Yu
Affiliation
Columbia Business School
Contact Primary Investigator

Other Primary Investigator(s)

Additional Trial Information

Status
In development
Start date
2023-10-23
End date
2024-06-30
Keywords
Behavior
Additional Keywords
JEL code(s)
Secondary IDs
Prior work
This trial does not extend or rely on any prior RCTs.
Abstract
The study examines how sales team behaviors affect customer behavior.
External Link(s)

Registration Citation

Citation
Yu, Jiehang. 2023. "Sales team and customer behavior." AEA RCT Registry. December 17. https://doi.org/10.1257/rct.12261-1.1
Sponsors & Partners
Experimental Details

Interventions

Intervention(s)
Display different sales teams behaviors to respondents
Intervention Start Date
2023-10-23
Intervention End Date
2024-06-30

Primary Outcomes

Primary Outcomes (end points)
Customer's trust in the sales team
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
We display different sales team behavior to Mturk workers and ask them to evaluate the sales team.
Experimental Design Details
Not available
Randomization Method
Done by Qualtrics
Randomization Unit
Individual
Was the treatment clustered?
No

Experiment Characteristics

Sample size: planned number of clusters
Over 1000 individuals
Sample size: planned number of observations
Over 1000 individuals
Sample size (or number of clusters) by treatment arms
There are multiple treatment groups.
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
Supporting Documents and Materials
IRB

Institutional Review Boards (IRBs)

IRB Name
IRB Approval Date
IRB Approval Number
Analysis Plan