Experimental Design
We randomly assign the 3,000 people who participated in the baseline survey, where we collected socio-economic characteristics as well as household carbon footprints, into one of the following four groups. They will receive a personalized report of their household carbon footprints via a webpage link sent using text messages.
Group 1 (control group, 750 people) would receive a link with the total per capita carbon footprint.
Group 2 (treatment 1, 750 people) would receive a link with the total per capita carbon footprint, and the structure of the carbon footprint (a pie figure indicating the relative share of carbon footprints as well as the numeric amount due to (i) food consumption, (ii) private transportation, (iii) public transportation, (iv) household purchases, (v) household energy use, and (vi) household finances).
Group 3 (treatment 2, 750 people) would receive a link with the total per capita carbon footprint, the structure of the carbon footprint (a pie figure indicating the relative share of carbon footprints as well as the numeric amount due to (i) food consumption, (ii) private transportation, (iii) public transportation, (iv) household purchases, (v) household energy use, and (vi) household finances), peer comparison (we compare them with the mean values of all the households with the same household size in the sample, and we show them a pie figure indicating the relative share of carbon footprints as well as the numeric amount), and the estimated monetary saving if they could reduce carbon footprints by 10%.
Group 4 (treatment 3, 750 people) would receive a link with the total per capita carbon footprint, the structure of the carbon footprint (a pie figure indicating the relative share of carbon footprints as well as the numeric amount due to (i) food consumption, (ii) private transportation, (iii) public transportation, (iv) household purchases, (v) household energy use, and (vi) household finances), peer comparison (we compare them with the mean values of all the households with the same household size in the sample, and we show them a pie figure indicating the relative share of carbon footprints as well as the numeric amount), the estimated monetary saving if they could reduce carbon footprints by 10%, and personalized feedback.