Primary Outcomes (explanation)
1. For the measure of the level of attention paid to the info video, we ask the respondent to recall five details regarding the video they just watched. The focus of the questions is on the production and story side of the video, such as the characters (e.g., ``what was the colour of the baby's dress?'') and the background (e.g., ``was it raining when...''), rather than the information content.
2. We will summarise the participants' knowledge across five domains covered by the info video. The questions vary in difficulty in order to provide a meaningful measure of knowledge and differential learning between respondents.
3. As the vaccine is not yet available everywhere in Ghana, we are unable to offer the vaccine to the participants’ children. Therefore, we capture a range of measures which reveal interest and support for the vaccine. We capture the following revealed measures of support: endorsement (two methods - lieklihood of recommending to others, and being willing to share the malaria information with own contacts); demand for further information (two methods - willingness to receive updates about the vaccine over SMS, sometimes at a fee; and the duration of asking and number of questions asked when offered the chance to inquire further about the malaria vaccine); and intention to vaccinate own child if eligible, elicited using a list experiment.