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Field
Trial Start Date
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Before
November 17, 2023
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After
December 06, 2023
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Field
Last Published
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Before
November 17, 2023 07:56 AM
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After
November 30, 2023 11:37 AM
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Field
Intervention Start Date
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Before
November 17, 2023
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After
December 06, 2023
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Field
Intervention End Date
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Before
May 17, 2024
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After
June 06, 2024
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Field
Experimental Design (Public)
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Before
Our cooperation company provides recruiting services to a broad range of other companies (“clients”). One of these services is active sourcing, i.e. they actively search for new employees by posting job ads on social media platforms. The social media platforms then display the ads to their user group. To use this service, clients provide a job description as well as additional information, e.g. the employee benefits offered, to our cooperation company.
During the experimental period, our cooperation company posts job ads in three different versions. Each user of the social media platforms can only see one version of the job ads. A user can either see a version highlighting that a job offers work-from-home, a version highlighting that a job offers flexible working hours or a version not highlighting any job characteristic. If a job only offers one of these employee benefits, e.g., it only offers work-from-home, the company does only post two versions, the version without any highlighted job characteristics and the one with the employee benefit offered, i.e. work-from-home. If a job does not offer any of the two employee benefits, it is not included in the experiment
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After
Our cooperation company provides recruiting services to a broad range of other companies (“clients”). One of these services is active sourcing, i.e. they actively search for new employees by posting job ads on social media platforms. The social media platforms then display the ads to their user group. To use this service, clients provide a job description as well as additional information, e.g. the employee benefits offered, to our cooperation company.
During the experimental period, our cooperation company posts job ads in three different versions. Each user of the social media platforms can only see one version of the job ads. A user can either see a version highlighting that a job offers work-from-home, a version highlighting that a job offers flexible working hours or a version not highlighting any job characteristic. If a job only offers one of these employee benefits, e.g., it only offers work-from-home, the company does only post two versions, the version without any highlighted job characteristics and the one with the employee benefit offered, i.e. work-from-home. If a job does not offer any of the two employee benefits, it is not included in the experiment
The three versions are shown for up to two months. If the job ad is online for longer than two months, only the version that has generated the lowest costs per lead during the first two months will be displayed after that for budget reasons.
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Field
Planned Number of Observations
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Before
The RCT starts in mid-November 2023 and our cooperation company confirmed that we can run it until mid-May 2024. During this period, all job ads that are posted via Meta and offer either work-from-home, flexible working hours or both, will be part of our experiment. The only limitation is that we can only randomize 100 job ads at the same time. Thus, if there were potentially more than 100 ads, which are posted at the same time, we have to prioritize. The company decided to prioritize in this case regarding clients’ booked options. As the number of job ads depends on the number of clients that want to post a job ad during this period, we are not able to predict the exact number of job ads that will be posted. We are also not able to predict the number of applications. Therefore, we provide here information about the numbers in previous months. The number of job ads posted varied between 20 and 120 per month with 0-200 applications per job ad. Not all of these offering either work-from-home, flexible working hours or both. Also, the number of clicks varied between 0 and more than 3000.
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After
The RCT starts at the beginning of December 2023 and our cooperation company confirmed that we can run it for six months (until the beginning of June 2024). During this period, all job ads that are posted via Meta and offer either work-from-home, flexible working hours or both, will be part of our experiment. The only limitation is that we can only randomize 100 job ads at the same time. Thus, if there were potentially more than 100 ads, which are posted at the same time, we have to prioritize. The company decided to prioritize in this case regarding clients’ booked options. As the number of job ads depends on the number of clients that want to post a job ad during this period, we are not able to predict the exact number of job ads that will be posted. We are also not able to predict the number of applications. Therefore, we provide here information about the numbers in previous months. The number of job ads posted varied between 20 and 120 per month with 0-200 applications per job ad. Not all of these offering either work-from-home, flexible working hours or both. Also, the number of clicks varied between 0 and more than 3000.
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