We will sample approximately 500 adults based in the US, fluent in English on Prolific. We target a gender balanced sample.
We randomize participants into control group (no information) and an information treatment.
Experimental Design Details
First, we recruit the benchmark population and survey them about their sleep behavior and opinions. We aim to target 200 Prolific participants (US based, adult, fluent in English, gender balanced).
Next, we will sample approximately 500 other Prolific participants using the same criteria. These participants will answer questions about their sleep, report their beliefs about the benchmark population's responses, receive treatment if any, respond to a demographic survey and report their outcome variable (signing up for a newsletter, planned sleep).
We will manipulate the information content of the treatment by strategically sampling from the benchmark population.