Understanding the Consequences of Economic Empowerment in Developing Countries

Last registered on November 25, 2025

Pre-Trial

Trial Information

General Information

Title
Understanding the Consequences of Economic Empowerment in Developing Countries
RCT ID
AEARCTR-0012640
Initial registration date
December 02, 2023

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
December 06, 2023, 8:45 AM EST

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Last updated
November 25, 2025, 1:05 AM EST

Last updated is the most recent time when changes to the trial's registration were published.

Locations

Region

Primary Investigator

Affiliation
Gothenburg University

Other Primary Investigator(s)

PI Affiliation
PI Affiliation
PI Affiliation

Additional Trial Information

Status
Completed
Start date
2023-12-03
End date
2024-01-10
Secondary IDs
Prior work
This trial does not extend or rely on any prior RCTs.
Abstract
Over recent decades, governments have spent significant resources in efforts to address gender inequality and to empower women. Although the benefits of these policies are well documented, less attention has been given to the unintended consequences that can occur when policies seek to improve outcomes for women. Recent evidence suggests that empowering women can lead to significant backlash in the form of increased discrimination and intimate partner violence. Despite this, there is little empirical research investigating the causes of backlash. Drawing on the existing literature on backlash, we aim to fill this gap by conducting novel experiments to causally test theoretical explanations for backlash.
External Link(s)

Registration Citation

Citation
Cullen, Claire et al. 2025. "Understanding the Consequences of Economic Empowerment in Developing Countries." AEA RCT Registry. November 25. https://doi.org/10.1257/rct.12640-1.2
Experimental Details

Interventions

Intervention(s)
We conduct multiple lab in the field experiments to investigate the possible underlying mechanisms of backlash.
Intervention (Hidden)
We will conduct four experiments. We explain each in turn.

Experiment 1: Social Norms
Design:
In this experiment, male decision makers (DMs) are assigned a female partner. Both the DM and the partner are given an endowment. We then elicit whether they are willing to reduce their female partner’s endowment by Rs100.

Treatment:
Male DMs are informed that their female partner’s household participated in a female empowerment program.
Control:
Male DMs are not told whether their female partner participated/did not participate in a female empowerment program.

Women partners in the treatment are described along the following lines:
“Below you will find further details about your partner:
**Gender:** Female
**Location:** Resides in your block
**Education:** Completed Primary school education
**Accommodation:** Lives in house.
**More details:**Information A, B or C**”
**Image**: Images A and B

Where Information A, B and C are randomly assigned in the social norms experiment. We randomly assign the information shown so we can exogenously vary the norms associated with each partner.
Information A: A women who participated in a female empowerment program, for example a womens self help group that aims to improve womens ability to determine their own choices. Meaning they will spend more time outside the household.
Information B: A women who participated in a female empowerment program, for example a womens self help group that aims to improve womens ability to determine their own choices. Meaning they will spend more time outside the household and develop their own opinions and interests.
Information C: A women who participated in a female empowerment program, for example a womens self help group that aims to improve womens ability to determine their own choices. Meaning they will spend more time outside the household and are more likely to develop their own opinions and interests and less likely to be dependent on their husband.
Note: Information, A, B and C were selected from a list of 21 variations based on a survey of around 100 Indians who were shown statements and asked to assess on a scale between 0-10 how empowered the women in the statement were and how upset men would be with those women. We will use Information C in all experiments except the social norms. We use Information set C in all other experiments as we expect this information set to have the highest impact.

Women partners in the control are described along the following lines:
“Below you will find further details about your partner:
**Gender:** Female
**Location:** Resides in your block
**Education:** Completed primary school education.
**Accommodation:** Lives in house.
**More details:** They spend alot of her time in the house.”
**Image**: Images C and D

Image A, B, C and D were also selected based on a survey of Indian survey respondents. Respondents were shown different images and were asked to assess on a scale between 0-10 how empowered the women in the images were. The images where the women were least empowered were assigned to the control and those where the women were most empowered were added to the treatment information.

Note: In a small number of extra cases in the social image experiment DMs are also partnered with males/females make DM decisions.

Experiment 2: Social Image
This experiment is directly connected to the social norms experiment. This experiment will take place after the social norms experiment as a second task.

Design:
This experiment is the inverse of the social norms experiment.
In this experiment, male decision makers (DMs) are assigned a new female/male partner. Both the DM and the partner are given an endowment. The partner must decide whether to reduce the DMs endowment by 100 INR. We elicit the DM’s willingness to pay to stop their partner from being informed that their household participated in a female empowerment program. We assign DMs to male or female partners so we can identify if males or females trigger greater social image concerns.

The rationale is that if men fear retaliation from female empowerment, their social image concerns may be triggered. For instance, a male may worry that other men look down on them because their wife has become empowered.

Treatment:
The information that is given about one’s partner is identical to the social norms information except they could also be randomly assigned a male partner.

Control:
The information that is given about one’s partner is identical to the social norms information except they could also be randomly assigned a male partner.

Note: This experiment will not take place after experiment 3 and 4, as it would have required additional data collection to provide respondents with matched partners. Further, a variant of social image after experiment 3 and 4 would have been quite complicated and potentially difficult for people to understand.

Experiment 3: Instrumental violence

Design:
1. Similar to the Social Norms Experiment, the DM is assigned a female partner. In addition, the DMs is assigned to allocate resources amongst various community programs.
2. However, before making any allocation decision, the partner will assume responsibility for determining the distribution of resources among various community programs. In the instructions the DM is told “to ensure women have more of a say, the responsibility for deciding which community programs will receive a donation has been transferred from you to your partner. You will not be involved in this decision-making process.”
3. We then elicit the DMs willingness to pay to reduce their partners income in the same way as the social norms experiment.

The treatments and control conditions align with those in the social norms experiment, with the only variation being in the characteristics of one’s partner. DMs are also reminded that their partner will make a decision on how to allocate amongst various community programs.

Experiment 4: Status inconsistency

Design:
1. Similar to the social norms experiment, the DM is assigned a female partner. In addition, DMs are assigned a leadership role.
2. However, before making any allocation decision, the partner will assume the leadership role. The DM will be informed that to ‘ensure women have more of a say’, the female partner has been given the leadership role.
3. We will then elicit the DMs willingness to pay to reduce their partners income in the same way as the social norms experiment.

The treatments and control conditions align with those in the social norms experiment, with the only variation being in the characteristics of one’s partner. Decision-makers are reminded that their partner holds the role of the leader.
Intervention Start Date
2023-12-03
Intervention End Date
2024-01-10

Primary Outcomes

Primary Outcomes (end points)
We have two primary outcomes:

1. Willingness to backlash: For experiment 1,3 and 4 we create a variable indicating whether the individual is willing to pay to reduce their partner’s income. This will be constructed as an indicator variable (0/1) where 1= if the DM took the action (i.e., paid to reduce their partners income).
2. Willingness to hide: For experiment 2 we create a variable indicating whether the individual is willing to pay to hide whether the household participated in an empowerment program. This will be constructed as an indicator variable (0/1) where 1= if the DM took the action.


Primary Outcomes (explanation)
See description above.

Secondary Outcomes

Secondary Outcomes (end points)
Our secondary outcomes include the following:

1. Labelling of policy - difference on respondent’s supportiveness depending on whether a hypothetical program is labelled as about ‘empowerment’ as about a more neutral ‘families and communities’
2. Respondent’s decision to sign petition. Specifically, at the end of the survey, respondents will be offered the chance to sign a letter showing their support for women’s rights and gender equality. We also experimentally vary a prime before the petition. Some respondents are randomly assigned a role model prime, where they are reminded of a famous persons support for gender quality. A random subset are not shown this prime prior to being explained the petition.
3. Non Incentivized willingness to pay - e.g. survey questions about how much, hypothetically, the respondent would be willing to pay for the relevant behaviour, such as overruling a female given leadership. We consider this a robustness test.

In addition, we will conduct analyses, assessing the relationship between the backlash behaviours identified above (the primary outcome), and
a. Partner characteristic information: This is a set of dummies depending on the information given to DMs about their partner. We randomise three different characteristics. This will tell us if different norms impact backlash. This is restricted to the social norms experiment.
b. Gender attitudes index - weighted summary index of the gender attitudes asked in the survey. We will create an index for the husband and a separate index for the wife.
c. Norms about appropriate behaviour in the game.
d. IPV attitudes index - weighted summary index of the IPV attitudes asked in the survey. We will create an index for the husband and a separate index for the wife.
e. Relationship quality index- weighted summary index of the relationship quality questions asked in the survey. This is only reported by women.
f. Controlling behaviours index - weighted summary index of the Controlling behaviours women report
g. Women’s experience of IPV
a. Ever experienced (each of emotional, physical, or sexual IPV)
b. Frequency of experiencing (each of emotional, physical, or sexual IPV) in past 12 months
c. Injuries
h. Men’s likelihood of becoming violent - weighted summary index
i. Decision-making index- weighted summary index of women’s input in decisions in the household, including across domains
a. How much input does woman have
b. Who makes final decision
i. Decision-making aspirations index- weighted summary index of women’s input in decisions in the household, including across domains - Women’s aspiration for greater decision-making.

We also measure a number of robustness checks such as measuring experimenter demand effects, discussion with other survey participants, and social desirability bias. This will be reported in a robustness section.
Secondary Outcomes (explanation)
See above

Experimental Design

Experimental Design
Our design aims to test and measure multiple possible behavioural explanations for the existence of gender-based backlash.

Experimental Design Details
To systematically study backlash, we conduct multiple experiments. The experimental treatments are explained above. In this section we explain the method to measure backlash/willingness to hide.

In all experiments we use a variant of the take it or leave it method. In our variant, an individual must decide whether they will backlash (i.e., to reduce their partner’s income by Rs 100) or not. The cost of backlash will be randomly assigned at the level of the individual. The cost will either be 10 or 20 Rs. Subjects will only face one cost. In the social image experiment we measure whether they are willing to pay to avoid their partner knowing that their household participated in an empowerment program.



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Hypothesis
*****************************************************
Our primary hypothesis is:
All experiments except social image: Decision-makers in the treatment group (given information about their female partner in an empowerment program) backlash at a higher rate than decision-makers in the control group (NOT given information about their female partner being in an empowerment program).

Social Image: DMs in the control group are more likely to avoid their partner knowing their household participated in some female empowerment program relative to DMs in the treatment. Further, DMs are more likely to hide when they are assigned a male partner relative to female.

Differences across experiments:
We don’t have clear expectations on which experiment will have the largest treatment effects. This is primarily because there is no existing evidence testing or hypothesising about these differences.

In addition, we have the following sub-hypotheses:
● The survey measures will follow a similar pattern to the incentivized willingness to pay responses
● Men with greater willingness to pay to backlash in the empowerment program treatment are more likely to have perpetrated IPV and hold more conservative attitudes (see b-i) above.

Main Analysis:
Note: Below is the analysis for the main outcome. We focus only on experiments 1,3 and 4 unless otherwise specified. We estimate all models with and without controls.

Analysis 1: y= B0 + B1 Treatment
Here we merge the experiments and include a dummy =1 if the DM was given information about their female partner in an empowerment program and zero if NOT given information about their female partner being in an empowerment program. The dependent variable is equal to one if the DM was willing to backlash. This analysis will inform us as to whether backlash towards women in female empowerment programs exists across all experiments on average. We do not include the social image decision in this analysis.

Analysis 2: y= B0 + B1 Instrumental Violence Exp + B2 Status Violence Exp
Here we include dummies for each experiment. The dependent variable is equal to one if the DM was willing to backlash. This analysis will inform us as to whether backlash is higher across our experimental settings. The norms experiment is the omitted category.

Note: If the effects of the information sets A, B and C differ in the social norms experiment we will include these as controls and conduct a robustness where we focus on information set C.

Analysis 3: y= B0 + B1 Instrumental Violence Exp*Treatment + B2 Status Exp*Treatment + B4 Social Norms*Treatment + B5Treatment + B6 Instrumental Violence Exp + B7 Status Exp

Here we include dummies for each experiment, the treatment within each experiment and also the interaction between them. The dependent variable is equal to one if the DM was willing to backlash. From this equation we are interested in the following
• The comparison of the controls (i.e., when not provided information about ones partner being in an empowerment program) across experiments. Our focus is on comparing the control of the social norms experiment with the other experiments. This tells us whether there are differences in backlash across experiments when people are not informed that their partner participated in an empowerment program. This is because the setting itself may lead to backlash for instance, giving women status may increase backlash.
• We are also interested in the difference in difference (i.e., the interaction between the experiment and treatment), this informs us as to whether the treatment effect is different across experiments. In other words, do people backlash more against women who are more empowered and does this differ across experimental settings.

Analysis 4: Social Image Concerns
Analysis 4a:
y= B0 + B1 Treatment

Here =1 occurs when the DM is not informed that their partners household participated in a female empowerment program

Analysis 4b:
y= B0 + B1 Male partner*Treatment

In this case we will interact gender of ones partner with the treatment. This will tell us whether social image concerns are generated by other males or females or both.

Analysis 4c:
y= B0 + B1 Backlash occurs in social norms

Here y=1 occurs when the DM decides to not inform their partner that their household participated in a female empowerment program and B1 is whether backlash occurs in the social norms control. This tells us whether people who backlash in the social norms experiment also have social image concerns regarding empowerment programs.
Randomization Method
Randomisation will take place via computer.
Randomization Unit
The unit of randomisation is the individual. That is within each village, we will conduct all experiments and treatments. Within each area the experiment they receive and whether it’s a control or treatment will be randomly assigned.
Was the treatment clustered?
No

Experiment Characteristics

Sample size: planned number of clusters
There are two forms of treatment allocation. Subjects will be randomly allocated to one of three experiments (excluding social image), within that experiment they will then be again randomly allocated to a treatment or control. This is all done at the level of the individual.
Sample size: planned number of observations
In total we will collect data from 960 households in 40 villages, which equates to 24 households within each village. This will comprise 960 males and 960 females. As the experiment focuses on the decision of the male household member we focus on the 960 observations of the male here. Althought, if possible, we will try and collect slightly more than 960 around 1000.
Sample size (or number of clusters) by treatment arms
In total we have 4 experiments. Everyone will be allocated to one of three- social norms, status and instrumental. All those assigned to social norms will also take part in the social image experiment. Within each experiment we have a treatment and control which means we have 6 variations.

The status and instrumental experiments will each contain 240 observations. This will comprise 120 in the control and 120 in the treatment. In the social norms and social image experiments, we will collect 480 observations. Further, in the social image experiment DMs will be randomly assigned a partner who is male (120) or female (120) in both the control and treatment. In all other cases DMs are assigned to a female partner only. In the social image experiment, we will match DMs with a partner taken from a small sample of respondents who undertook the social norms experiment with either a male partner or were a female DM with a male partner. As this is a small sample we do not study it.

Within each village, we will collect 3 observations for the status and instrumental experiment for each experimental treatment/control variation. This will be doubled for the social norms and social image experiment. (Social norms/social image: 12 obs per village, 6 T and 6 C; Instrumental: 6 obs, 3 T and 3 C and Status: 6 obs, 3 T and 3 C).

Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
Here we calculate the MDE of our main variable of interest—whether an individual has a willingness to reduce another’s income >0. We treatment this as a binary outcome. Focusing on the experiments with less observations (status and instrumental) and assuming a significance level of 0.05, power of .80 and a control rate of willingness to pay of 5%, the MDE is 0.079.
Supporting Documents and Materials

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IRB

Institutional Review Boards (IRBs)

IRB Name
University of Wellington
IRB Approval Date
2023-09-18
IRB Approval Number
NA

Post-Trial

Post Trial Information

Study Withdrawal

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Intervention

Is the intervention completed?
Yes
Intervention Completion Date
January 10, 2024, 12:00 +00:00
Data Collection Complete
Yes
Data Collection Completion Date
January 10, 2024, 12:00 +00:00
Final Sample Size: Number of Clusters (Unit of Randomization)
1,007 households
Was attrition correlated with treatment status?
No
Final Sample Size: Total Number of Observations
1,007 households
Final Sample Size (or Number of Clusters) by Treatment Arms
Data Publication

Data Publication

Is public data available?
No

Program Files

Program Files
Reports, Papers & Other Materials

Relevant Paper(s)

Reports & Other Materials