Consumer behaviour towards not conventional wines

Last registered on December 15, 2023
View Trial History

Pre-Trial

Trial Information

General Information

Title
Consumer behaviour towards not conventional wines
RCT ID
AEARCTR-0012660
Initial registration date
December 06, 2023

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
December 15, 2023, 3:54 PM EST

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Locations

Country
Italy
Region

Primary Investigator

Name
Beatrice Braut
Affiliation
Contact Primary Investigator

Other Primary Investigator(s)

Additional Trial Information

Status
In development
Start date
2023-12-13
End date
2023-12-18
Keywords
Agriculture, Behavior, Environment & Energy, Health
Additional Keywords
JEL code(s)
Secondary IDs
Prior work
This trial does not extend or rely on any prior RCTs.
Abstract
Using an experimental design during a wine tasting, the study aims to study the composite reaction of the consumer to the information relative to a non conventional wine making method.
Subjects will be allocated to degustation sessions that will be characterised by increased levels of information on the wine making methodology. Tasting descriptors and qualitative assessments will be compared across treatments together with willingness to pay and preferences for visiting the wine producer.
External Link(s)

Registration Citation

Citation
Braut, Beatrice. 2023. "Consumer behaviour towards not conventional wines." AEA RCT Registry. December 15. https://doi.org/10.1257/rct.12660-1.0
Sponsors & Partners
Experimental Details

Interventions

Intervention(s)
Intervention Start Date
2023-12-13
Intervention End Date
2023-12-18

Primary Outcomes

Primary Outcomes (end points)
Qualitative descriptors of the wine
Wine environmental score
Wine health score
Willingness to pay for bottle and glass
Willingness to join touristic activities relative to the wine producer
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
The study will implement a between subjects design where treatments will differ in the description of wine making details. In the baseline there will be no detail, the treatment one will have label like information and the treatment 2 will have in addition to the label an oral explanation with further details
Experimental Design Details
Randomization Method
Subjects will be assigned to experimental sessions by choosing randomly between the dates they indicated to be available maintaining a balanced number of participants according to the room size
Sessions will be allocated to the different treatments randomly by pc
Randomization Unit
Individual
Was the treatment clustered?
No

Experiment Characteristics

Sample size: planned number of clusters
210
Sample size: planned number of observations
210 or as much as participations from students of the university building of Asti can be collected via mail and flyers in a week before the experiment
Sample size (or number of clusters) by treatment arms
70
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
Supporting Documents and Materials
IRB

Institutional Review Boards (IRBs)

IRB Name
IRB Approval Date
IRB Approval Number
Analysis Plan

Post-Trial

Post Trial Information

Study Withdrawal

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Intervention

Is the intervention completed?
No
Data Collection Complete
Data Publication

Data Publication

Is public data available?
No

Program Files

Program Files
Reports, Papers & Other Materials

Relevant Paper(s)

Reports & Other Materials