How race and gender stereotypes impact crowdfunding outcomes

Last registered on December 21, 2023
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Pre-Trial

Trial Information

General Information

Title
How race and gender stereotypes impact crowdfunding outcomes
RCT ID
AEARCTR-0012731
Initial registration date
December 19, 2023

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
December 21, 2023, 8:03 AM EST

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Locations

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Primary Investigator

Name
Anthonia Carter
Affiliation
Cornell University
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Other Primary Investigator(s)

PI Name
Cristobal Cheyre
PI Affiliation
Cornell University
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Additional Trial Information

Status
In development
Start date
2024-01-05
End date
2024-08-01
Keywords
Behavior, Finance & Microfinance
Additional Keywords
JEL code(s)
Secondary IDs
Prior work
This trial does not extend or rely on any prior RCTs.
Abstract
We study how racial discrimination and gender role stereotypes influence crowdfunding campaigns’ outcomes. We focus on outcomes experienced by Black female founders and how their chances of success change as the target market varies. Our results will inform policy and platform design interventions.
External Link(s)

Registration Citation

Citation
Carter, Anthonia and Cristobal Cheyre. 2023. "How race and gender stereotypes impact crowdfunding outcomes." AEA RCT Registry. December 21. https://doi.org/10.1257/rct.12731-1.0
Sponsors & Partners

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Experimental Details

Interventions

Intervention(s)
Intervention Start Date
2024-01-05
Intervention End Date
2024-08-01

Primary Outcomes

Primary Outcomes (end points)
Our key outcome variable is the willingness to back (or support) the crowdfunding campaign.
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
We also ask participants to evaluate the founder's competence and fit, the product's market potential, and the overall project quality.
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
We employ a between-subjects design where participants are assigned to a single experimental condition. Participants will be shown a crowdfunding campaign and asked to complete a questionnaire indicating their willingness to back or support the project. Additionally, we ask participants to evaluate their perceptions of the founder’s competence and fit, the product’s market potential, and the overall project quality. We manipulate founder and product characteristics in the crowdfunding campaign project, such as the founder’s race and gender and the product’s target market.
Experimental Design Details
Not available
Randomization Method
Randomization is done using an online survey.
Randomization Unit
individual
Was the treatment clustered?
No

Experiment Characteristics

Sample size: planned number of clusters
2000 participants
Sample size: planned number of observations
2000 participants
Sample size (or number of clusters) by treatment arms
250 participants per experimental condition
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
Supporting Documents and Materials

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IRB

Institutional Review Boards (IRBs)

IRB Name
Cornell University IRB
IRB Approval Date
2023-04-20
IRB Approval Number
IRB0143435
Analysis Plan