exploring the presence of color on visual memory and attention among university students.

Last registered on January 09, 2024
View Trial History

Pre-Trial

Trial Information

General Information

Title
exploring the presence of color on visual memory and attention among university students.
RCT ID
AEARCTR-0012785
Initial registration date
January 04, 2024

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
January 09, 2024, 10:50 AM EST

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Locations

Country
Pakistan
Region
punjab

Primary Investigator

Name
mahrukh ali
Affiliation
university
Contact Primary Investigator

Other Primary Investigator(s)

Additional Trial Information

Status
On going
Start date
2023-12-08
End date
2024-01-30
Keywords
Behavior
Additional Keywords
influence of color on visual memory and attention.
JEL code(s)
Secondary IDs
Prior work
This trial is based on or builds upon one or more prior RCTs.
Abstract
The study is experimental randomize between group block design. The aim is to evaluate the impact of color on visual and attention among individuals with normal or corrected-to-normal vision. The objective of this study is to investigate the impact of color on the ability to remember information accurately and to determine if there is a relationship between color and memory performance. The study is experimental randomize block design, between groups. With the intervention of visual cognition. The study was administered in the lab in a single session lasting for 35-45 minutes. Ethical approval was granted from the Psychology department of Foundation University School of science and technology “FUSST”. All the procedures adhered to the appropriate ethical principles for human research. Moreover, written informed consent was also obtained from all the participants.
External Link(s)

Registration Citation

Citation
ali, mahrukh. 2024. "exploring the presence of color on visual memory and attention among university students.." AEA RCT Registry. January 09. https://doi.org/10.1257/rct.12785-1.0
Sponsors & Partners
Experimental Details

Interventions

Intervention(s)
The whole intervention was delivered twice between block 1 and 2 and between block 2 and 3. Rest and relaxation technique were given as interventions. The practice of deep breathing holds immense psychological benefit engaging the parasympathetic nervous system to induce a state of relaxation. Scientifically proven relaxation techniques not only reduce cortisol levels but also enhance oxygenation, fostering a sense of calm amidst life’s daily tumult. The interventions were given to the participants in order for them to feel relaxed and to feel tranquil.
Intervention Start Date
2023-12-08
Intervention End Date
2024-01-30

Primary Outcomes

Primary Outcomes (end points)
attention and visual memory comparison between colored and non colored objects.
Primary Outcomes (explanation)
Attention refers to the cognitive process of selecting information that is available in the environment. When we pay attention to certain information, we are actually selecting and focusing certain amount of information to be processed in our cognitive system. The information that we pay more attention to is more likely to be remembered than the information that we ignore and do not pay attention to. Memory refers to the mental process of encoding, retaining, and retrieving environmental information How the human cognitive system deals with the memorization process remains the center of research among cognitive psychologists.

Secondary Outcomes

Secondary Outcomes (end points)
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
The study is experimental randomize between group block design. The aim is to evaluate the impact of color on visual and attention among individuals with normal or corrected-to-normal vision. The objective of this study is to investigate the impact of color on the ability to remember information accurately and to determine if there is a relationship between color and memory performance.
Experimental Design Details
this study adopts a experimental design randomize between group block design. to investigate the impact of color on visual and attentional aspects, particularly focusing on memory performance. The findings could have practical implications for various fields, shedding light on the role of color in cognitive processes.
Randomization Method
random
Randomization Unit
university
Was the treatment clustered?
Yes

Experiment Characteristics

Sample size: planned number of clusters
60 participants
Sample size: planned number of observations
60 university students
Sample size (or number of clusters) by treatment arms
60 university students
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
Supporting Documents and Materials
IRB

Institutional Review Boards (IRBs)

IRB Name
foundation university school of science and technolgy
IRB Approval Date
2023-09-27
IRB Approval Number
N/A
Analysis Plan

Post-Trial

Post Trial Information

Study Withdrawal

There is information in this trial unavailable to the public. Use the button below to request access.

Request Information

Intervention

Is the intervention completed?
No
Data Collection Complete
Data Publication

Data Publication

Is public data available?
No

Program Files

Program Files
Reports, Papers & Other Materials

Relevant Paper(s)

Reports & Other Materials