Abstract
We aim to investigate the effect of notifying individuals who are eligible for but not receiving a welfare benefit about their entitlement through targeted letters. These letters will be sent to low-income pensioners who are entitled to Pension Credit (PC), the UK's key safety net benefit for pensioners. The letters will vary in their content:
a) A basic letter, informing pensioners about PC, how much they are entitled to, and how to claim
b) A letter like (a) which also attempts to reduce stigma by emphasising that most eligible people claim
c) A letter like (a) except with branding from AgeUK, a highly trusted third party, rather than the borough, who may not be trusted
d) A letter like (a) which also emphasises that PC is private, so friends and family will not know the claimant gets it
Eligible non-claimants of PC will be identified using administrative benefits data. They will be randomly sent one of the four above letters. Those receiving allocated to letters (a)-(c) will be sent the letter in January or February 2024. Those allocated to letter (d) will be sent the letter in July or August 2024. This allows them to act as a control group up until that point.
We will investigate the impact of different letters on claiming PC, poverty rates, council tax arrears, and social rent arrears.