|
Field
Intervention (Hidden)
|
Before
We will send letters that inform recipients about their eligibility to Pension Credit (PC). The letters will vary in their content:
a) A basic letter, informing pensioners about PC, how much they are entitled to, and how to claim
b) A letter like (a) which also attempts to reduce stigma by emphasising that most eligible people claim
c) A letter like (a) except with branding from AgeUK, a highly trusted third party, rather than the borough, who may not be trusted
d) A letter like (a) which also emphasises that PC is private, so friends and family will not know the claimant gets it
In February 2024, the sample of eligible non-recipients will be randomly and equally split into four groups. In 15 local authorities, one group will receive no letter and the other three will receive one of letters a, b, or c. In four local authorities, all four groups will receive a letter, equally split between letters a, b, c and d. In October 2024, we will draw a sample again of eligible non-claimants (including those originally assigned to the "no letter" group, and those who received a letter but did not claim, and those who have become newly eligible). We will randomly send half of them letter a, and half of them letter d.
The letters will specify the amount that recipients are (thought to be) entitled to. This will be rounded up to the nearest £500 per year (e.g. "You are entitled to up to £2,500 per year")
These letters will be sent in participating London boroughs (19)
|
After
We will send letters that inform recipients about their eligibility to Pension Credit (PC). The letters will vary in their content:
a) A basic letter, informing pensioners about PC, how much they are entitled to, and how to claim
b) A letter like (a) which also attempts to reduce stigma by emphasising that most eligible people claim
c) A letter like (a) except with branding from AgeUK, a highly trusted third party, rather than the borough, who may not be trusted
d) A letter like (a) which also emphasises that PC is private, so friends and family will not know the claimant gets it
In February 2024, the sample of eligible non-recipients will be randomly and equally split into four groups. In 10 (of the 16) local authorities, one group will receive no letter and the other three will receive one of letters a, b, or c. In October 2024, we will send letter d to the group who received no letter initially (if they are still eligible non-claimants). In 6 local authorities, all four groups will receive a letter, equally split between letters a, b, c and d. In October 2024, we will also send all newly eligible individuals and all individuals who have already received a letter and have not begun claims a standard letter (letter a).
The letters will specify the amount that recipients are (thought to be) entitled to. This will be rounded up to the nearest £500 per year (e.g. "You are entitled to up to £2,500 per year")
These letters will be sent in participating London boroughs (19)
|