Intervention(s)
Our first goal is to assess the willingness to pay (WTP) of SLPP target beneficiaries for the ZM solar lantern. Second, we will assess how WTP responds to sensitization and flexible payment options by randomly assigning households to one of two treatment groups or a control group. The Becker-DeGroot-Marschak (BDM) bidding mechanism will be used to elicit WTP. The BDM technique asks each participate to state the price they would be willing to pay for the solar lantern. We will then draw a price between zero and fifty Ghana cedis. If the drawn price is less than or equal to the stated price, the participant can purchase the lantern at the drawn price. If the drawn price is more than the stated price, the participant will not be able to purchase the lantern in the survey (Becker, DeGroot, and Marschak, 1964).
The health and financial sensitization treatment will be done before the distribution of the solar lanterns to make respondents aware of their benefits. Sensitization will focus on health and financial benefits of using solar lantern, which include, less exposure to household air pollution, prevention of stroke, lung cancer and heart diseases among women and children, and saving money from no energy bills.
To assess the importance of liquidity constraints, we will test the sensitivity of WTP to offering payment in weekly installments. Households in the installment treatment will pay 20% of the bid price as a down payment, and the remaining 80% in weekly installments.
The treatment groups will be defined as follows:
Treatment 1 (T1): WTP elicited after sensitization, respondents offered only full payment option.
Treatment 2 (T2): WTP elicited after sensitization, respondents offered full payment or weekly installment options.
Control (C): WTP elicited without sensitization, respondents offered only full payment option.