Intervention (Hidden)
### Interventions
#### Control Group
Participants in the control group will receive weather forecast information via SMS every Wednesday for 8 weeks. The message content will be as follows:
**Weather Prediction Message**:
- **Chinese**: 【重庆电力】亲爱的用户（户号：500***1234），炎炎夏日来临，诚邀您参加“节能一夏”活动！本周，重庆的平均气温预计为XX度，有/无降雨。
- **English**: [Chongqing Grid] Dear user (Account number: 500***1234), Hot summer coming! We invite you to participate in the "Energy-Saving Summer" event. This week the average temperature in Chongqing is expected to be XX degrees with/without rainfall.
#### Knowledge Group
Participants in the knowledge group will receive knowledge messages via SMS every Wednesday for 8 weeks. The message content will be as follows:
**Knowledge Message**:
- **Chinese**: 【重庆电力】亲爱的用户（户号：500***1234），炎炎夏日来临，诚邀您参加“节能一夏”活动！重庆用电高峰期*11:00—17:00* 和 *20:00—22:00*，峰段过度用电会导致发电厂额外烧煤，产生大量污染，加重二氧化碳排放和烟尘污染! 【如何错峰?】在保证居住舒适的前提下，将空调制冷，洗衣烘干，做饭等高耗能活动推迟到非高峰期进行。此活动由国网市南供电公司发起，随机抽选部分用户参与，欢迎您参加活动，积极响应政府节电号召！
- **English**: [Chongqing Grid] Dear user (Account number: 500***1234), Hot summer coming! We invite you to participate in the "Energy-Saving Summer" event! Chongqing's peak electricity usage times are 11:00—17:00 and 20:00—22:00. Excessive electricity use during peak periods can cause power plants to burn additional coal resulting in significant pollution and increasing carbon dioxide emissions and smoke pollution! 【How to avoid peak hours?】While ensuring comfortable living conditions delay high-energy-consuming activities such as air conditioning, laundry and drying, and cooking to off-peak hours. This activity is initiated by the State Grid Chongqing Shinan Company and a random selection of users is invited to participate. We welcome your participation and encourage you to actively respond to the government's call for energy conservation!
#### Goal Setting Group
Participants in the goal-setting group will receive messages encouraging them to reduce their electricity consumption by specific percentages (5%, 15%, or 25%) compared to the same week last year. The messages will be sent via SMS and will be as follows:
**Goal Setting Message**:
- **First Message**:
- **Chinese**: 【重庆电力】亲爱的用户（户号：500***1234），炎炎夏日来临，诚邀您参加“节能一夏”活动！请您7月-9月初活动期间高峰（11:00 - 17:00和20:00 - 22:00）错峰用电，与去年相同周相比降低5%/15%/25%用电量。我们会每周给您信息反馈。
- **English**: [Chongqing Power] Dear user (Account number: 500***1234), Hot summer coming! We invite you to participate in the "Energy-Saving Summer" event! During the activity period from July to early September, please try to peak-avoid using electricity during (11:00 - 17:00 and 20:00 - 22:00) and reduce your electricity consumption by 5%/15%/25% compared to the same week last year. We will provide you with feedback every week.
- **Second Message**:
- **Chinese**: 此活动由国网市南供电公司发起，随机抽选部分用户参与，欢迎您参加活动，积极响应政府节电号召！峰段过度用电会导致发电厂额外烧煤，产生大量污染，加重二氧化碳排放和烟尘污染! 【如何错峰?】 在保证居住舒适的前提下，将空调制冷，洗衣烘干，做饭等高耗能活动推迟到非高峰期进行。
- **English**: This activity is initiated by the State Grid Chongqing Shinan Company and a random selection of users is invited to participate. We welcome your participation and encourage you to actively respond to the government's call for energy conservation! Excessive electricity use during peak periods can cause power plants to burn additional coal resulting in significant pollution and increasing carbon dioxide emissions and smoke pollution! 【How to avoid peak hours?】While ensuring comfortable living conditions, delay high-energy-consuming activities such as air conditioning, laundry and drying, and cooking to off-peak hours.
**Feedback Message**:
- **First Message**:
- **Chinese**: 【重庆电力】[节能一夏活动] 亲爱的用户（户号：500***1234），您上周高峰时段的电力消耗改变了XX%。已/未达到5%/15%/25%错峰用电的目标，请您本周继续努力。
- **English**: [Chongqing Power][Energy-Saving Summer ] Dear user (Account number: 500***1234), Your electricity consumption during peak hours last week changed by XX%. You have/have not reached the 5%/15%/25% target for off-peak electricity use. Please continue your efforts this week.
- **Second Message**:
- **Chinese**: [节能一夏活动]此活动由国网市南供电公司发起，随机抽选部分用户参与，欢迎您参加活动，积极响应政府节电号召！峰段过度用电会导致发电厂额外烧煤，产生大量污染，加重二氧化碳排放和烟尘污染! 【如何错峰?】 在保证居住舒适的前提下，将空调制冷，洗衣烘干，做饭等高耗能活动推迟到非高峰期进行。
- **English**: [Energy-Saving Summer ] This activity is initiated by the State Grid Chongqing Shinan Company and a random selection of users is invited to participate. We welcome your participation and encourage you to actively respond to the government's call for energy conservation! Excessive electricity use during peak periods can cause power plants to burn additional coal resulting in significant pollution and increasing carbon dioxide emissions and smoke pollution! 【How to avoid peak hours?】While ensuring comfortable living conditions, delay high-energy-consuming activities such as air conditioning, laundry and drying, and cooking to off-peak hours.
#### Monetary Incentive Group
Participants in the monetary incentive group will receive messages promising monetary rewards for reducing their peak electricity usage. The messages will be sent via SMS and will be as follows:
**Monetary Incentive Message**:
- **First Message**:
- **Chinese**: 【重庆电力】亲爱的用户（户号：500***1234），炎炎夏日来临，诚邀您参加“节能一夏”活动！请您7月-9月初活动期间错峰用电，与历史相同周相比每减少1%的高峰时段（11:00 - 17:00和20:00 - 22:00）用电量，我们将奖励您0.5元。我们会每周给您信息反馈。此奖励按周计算，每周总奖励限额为12.5元，活动结束后统一发放。
- **English**: [Chongqing Power] Dear user (Account number: 500***1234), Hot summer coming! We invite you to participate in the "Energy-Saving Summer" event! Please peak-avoid using electricity during (11:00 - 17:00 and 20:00 - 22:00) from July to early September. For every 1% reduction in electricity consumption during peak hours compared to the same week last year, you will be rewarded 0.5 yuan. We will provide you with feedback every week. This reward is calculated every week with a maximum weekly reward of 12.5 yuan and will be distributed at the end of the event.
- **Second Message**:
- **Chinese**: 此活动由国网市南供电公司发起，随机抽选部分用户参与，欢迎您参加活动，积极响应政府节电号召！峰段过度用电会导致发电厂额外烧煤，产生大量污染，加重二氧化碳排放和烟尘污染! 【如何错峰?】 在保证居住舒适的前提下，将空调制冷，洗衣烘干，做饭等高耗能活动推迟到非高峰期进行。
- **English**: This activity is initiated by the State Grid Chongqing Shinan Company and a random selection of users is invited to participate. We welcome your participation and encourage you to actively respond to the government's call for energy conservation! Excessive electricity use during peak periods can cause power plants to burn additional coal resulting in significant pollution and increasing carbon dioxide emissions and smoke pollution! 【How to avoid peak hours?】While ensuring comfortable living conditions, delay high-energy-consuming activities such as air conditioning, laundry and drying, and cooking to off-
peak hours.
**Feedback Message**:
- **First Message**:
- **Chinese**: 【重庆电力】[节能一夏活动] 亲爱的用户（户号：500***1234），您上周高峰时段的电力消耗改变了XX%。获得xx元奖励，请您继续努力，活动结束后统一发放。此奖励按周计算，每周总奖励限额为12.5元，活动结束后统一发放。
- **English**: [Chongqing Power][Energy-Saving Summer ] Dear user (Account number: 500***1234), Your electricity consumption during peak hours last week changed by XX%. You have earned xx yuan in rewards. Please continue your efforts. The rewards will be distributed at the end of the event. This reward is calculated on a weekly basis with a maximum weekly reward of 12.5 yuan and will be distributed at the end of the event.
- **Second Message**:
- **Chinese**: [节能一夏活动]此活动由国网市南供电公司发起，随机抽选部分用户参与，欢迎您参加活动，积极响应政府节电号召！峰段过度用电会导致发电厂额外烧煤，产生大量污染，加重二氧化碳排放和烟尘污染! 【如何错峰?】 在保证居住舒适的前提下，将空调制冷，洗衣烘干，做饭等高耗能活动推迟到非高峰期进行。
- **English**: [Energy-Saving Summer ] This activity is initiated by the State Grid Chongqing Shinan Company and a random selection of users is invited to participate. We welcome your participation and encourage you to actively respond to the government's call for energy conservation! Excessive electricity use during peak periods can cause power plants to burn additional coal resulting in significant pollution and increasing carbon dioxide emissions and smoke pollution! 【How to avoid peak hours?】While ensuring comfortable living conditions, delay high-energy-consuming activities such as air conditioning, laundry and drying, and cooking to off-peak hours.
**Reward Confirmation Message**:
- **Chinese**: 【重庆电力】[节能一夏活动] 亲爱的用户（户号：500***1234），感谢您参加“节能一夏”活动！活动期间，您累计高峰错峰用电XX%，累计获得xx元奖励，请您15个工作日内带点击链接进行确认，我们将在您确认后1周内将奖励发至您手机！链接（https://www.wjx.cn/vm/PpEyiam.aspx#）
- **English**: [Chongqing Power][Energy-Saving Summer ] Dear user (Account number: 500***1234), Thank you for participating in the "Energy-Saving Summer" event! During the event you have cumulatively shifted peak electricity usage by XX% earning a total reward of xx yuan. Please click the link within 15 working days to confirm. We will send the reward to your mobile phone within one week after your confirmation! Link: https://www.wjx.cn/vm/PpEyiam.aspx#