Primary Outcomes (end points)
The experiment focuses on outcomes at three levels: household level, ag-dealer level, and market level. The main treatment effects are at the household level, but information at the dealer and market levels is important to understand scalability.
At the household and plot level we measure (a) farmers’ demand measured by participation during village input fairs and sales volume for inputs, (b) the extensive and intensive margin of farmers’ fertilizer usage during two subsequent agricultural seasons, and (c) farmers’ crop choices and agricultural yields. Input decisions and production will be measured at the plot level.
At the market level we measure transactions at the input fairs, including buyers, sellers, products demanded, prices, and quantities. At the ag-dealer level we collect information on profits, costs, sales, revenues, employment, and the input supply chain.