Measuring consumer price elasticity for mobile money services

Last registered on September 12, 2024

Pre-Trial

Trial Information

General Information

Title
Measuring consumer price elasticity for mobile money services
RCT ID
AEARCTR-0014284
Initial registration date
September 05, 2024

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
September 12, 2024, 5:49 PM EDT

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Locations

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Primary Investigator

Affiliation
World Bank

Other Primary Investigator(s)

PI Affiliation
PI Affiliation
UC Berkeley
PI Affiliation

Additional Trial Information

Status
On going
Start date
2024-05-27
End date
2024-10-31
Secondary IDs
Prior work
This trial does not extend or rely on any prior RCTs.
Abstract
This project aims to estimate consumers’ willingness to pay for mobile money in Tanzania. We randomize households across 29 regions in Tanzania into a treatment group, where they are eligible to receive either a 50% or 100% discount on some mobile money transactions for 8 weeks, or a control group, where they do not receive any discounts. The treatment group is further divided into 4 sub-treatments where discounts are eligible for either (1) all Cash-Out (CO) transactions, (2) all Person-Person (P2P) transactions, (3) all Person-Merchant (P2M) transactions, or (4) all CO, P2P and P2M transactions. We will visit households 3-4 weeks after the discounts end, to measure transaction use outcomes both during and after the discounts are active.
External Link(s)

Registration Citation

Citation
Annan, Francis et al. 2024. "Measuring consumer price elasticity for mobile money services." AEA RCT Registry. September 12. https://doi.org/10.1257/rct.14284-1.0
Experimental Details

Interventions

Intervention(s)
Intervention Start Date
2024-05-27
Intervention End Date
2024-10-31

Primary Outcomes

Primary Outcomes (end points)
(1) Frequency of use, (2) Total transaction value/volume, (3) New MM accounts
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
Treatment assignment is at the household level, and all eligible individuals in the household will receive the same treatment. We have 9 treatment arms:
1. No discounts offered (control group)
2. Cash-out fees discounted by 50%
3. Cash-out fees discounted by 100% (free)
4. P2P transfers (on- and off-net) fees discounted by 50%
5. P2P transfers (on- and off-net) fees discounted by 100% (free)
6. P2M payment fees discounted by 50%
7. P2M payment fees discounted by 100% (free)
8. Cash-out, P2P, and P2M fees discounted by 50%
9. Cash-out, P2P, and P2M fees discounted by 100% (free)

Treatment assignment is stratified at the enumeration area level. We sampled 113 enumeration areas across 29 regions in Tanzania, and sampled 15 households per enumeration area.
Experimental Design Details
Not available
Randomization Method
Randomization done by computer (Stata) - pre-assigned treatment status to households.
Randomization Unit
Household
Was the treatment clustered?
Yes

Experiment Characteristics

Sample size: planned number of clusters
1680
Sample size: planned number of observations
3360
Sample size (or number of clusters) by treatment arms
187-188 households per treatment arm
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
IRB

Institutional Review Boards (IRBs)

IRB Name
Innovations for Poverty Action Institutional Review Board
IRB Approval Date
2024-05-09
IRB Approval Number
N/A