Valuing AI Art: An Experimental Study

Last registered on October 07, 2024
View Trial History

Pre-Trial

Trial Information

General Information

Title
Valuing AI Art: An Experimental Study
RCT ID
AEARCTR-0014469
Initial registration date
September 24, 2024

Initial registration date is when the trial was registered.

It corresponds to when the registration was submitted to the Registry to be reviewed for publication.

First published
October 07, 2024, 6:56 PM EDT

First published corresponds to when the trial was first made public on the Registry after being reviewed.

Locations

Country
United Kingdom of Great Britain and Northern Ireland
Region
Newcastle upon Tyne

Primary Investigator

Name
Tom Lane
Affiliation
Contact Primary Investigator

Other Primary Investigator(s)

PI Name
Matt Walker
PI Affiliation
Newcastle University
Contact Investigator
PI Name
Harry Pickard
PI Affiliation
Newcastle University
Contact Investigator

Additional Trial Information

Status
On going
Start date
2024-09-23
End date
2024-11-30
Keywords
Behavior, Lab
Additional Keywords
AI
JEL code(s)
Secondary IDs
Prior work
This trial does not extend or rely on any prior RCTs.
Abstract
In this study, we will investigate differences in individuals’ willingness to pay for artwork which is either human- or AI- created. First, using an online survey experiment, we will identify a candidate sample of images, spanning a range of artistic styles, which are statistically indistinguishable in terms of humans’ judgement about whether they are created by a human artist or AI program. Then, we will use laboratory experiment auctions to compare incentivized valuations for human- versus AI- created artwork.
External Link(s)

Registration Citation

Citation
Lane, Tom, Harry Pickard and Matt Walker. 2024. "Valuing AI Art: An Experimental Study ." AEA RCT Registry. October 07. https://doi.org/10.1257/rct.14469-1.0
Sponsors & Partners
Experimental Details

Interventions

Intervention(s)
See attached pre-analysis plan
Intervention (Hidden)
Intervention Start Date
2024-09-25
Intervention End Date
2024-11-30

Primary Outcomes

Primary Outcomes (end points)
bids (willingness to pay).
Primary Outcomes (explanation)

Secondary Outcomes

Secondary Outcomes (end points)
Secondary Outcomes (explanation)

Experimental Design

Experimental Design
See attached pre-analysis plan document.
Experimental Design Details
Randomization Method
Computerised randomisation of sessions to treatment.
Randomization Unit
Experimental session
Was the treatment clustered?
Yes

Experiment Characteristics

Sample size: planned number of clusters
12 sessions of 20 subjects
Sample size: planned number of observations
10 x 240 subjects
Sample size (or number of clusters) by treatment arms
3 sessions of 20 subjects per treatment
Minimum detectable effect size for main outcomes (accounting for sample design and clustering)
Supporting Documents and Materials
IRB

Institutional Review Boards (IRBs)

IRB Name
Newcastle University Ethics Committee
IRB Approval Date
2024-09-24
IRB Approval Number
50559/2023
Analysis Plan

Analysis Plan Documents

AI_ART_PAP_final.pdf

MD5: b5955871abcd544300fde3a35b3237b3

SHA1: 648b300c1a381ba964dbfe8dcd6c8f1b084d087c

Uploaded At: September 24, 2024

Post-Trial

Post Trial Information

Study Withdrawal

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Intervention

Is the intervention completed?
No
Data Collection Complete
Data Publication

Data Publication

Is public data available?
No

Program Files

Program Files
Reports, Papers & Other Materials

Relevant Paper(s)

Reports & Other Materials