Experimental Design Details
For each of the above between-subjects treatments, the experiment uses a within–subjects design, applying the ABC method (Fischbacher and Gaechter, 2010; Fischbacher, Gaechter and Quercia, 2012; Gaechter, Kolle and Quercia, 2017; Isler et al., 2021; Gaechter, Kolle and Quercia, 2022; Weber et al., 2023; Gaechter and Marino Fages, 2023) or analogue of it to uncover the role of normative and descriptive beliefs and attitudes in fostering cooperation. Modifying the protocol of Gaechter, Kolle and Quercia (2017) the experiment comprises of four components.
The order in which subjects see the first two components will be randomised.
1. Behaviour Strategy Method Experiment (elicitation of behavioural attitudes)
In this first component of the experiment subjects make one unconditional choice, and fill out one contribution table in which they can condition their actions on the behaviour of others (elicited via the strategy method as in Fischbacher, Gaechter and Fehr (2001)). The structure of this component of the experiment is outlined below.
Timeline of Behaviour Strategy Method Experiment:
a. Unconditional Choice: Subjects choose how to allocate their five tokens between the blue and yellow bucket.
b. Conditional Choice – Behaviour: Subjects fill out a contribution schedule, conditioning their allocation to the blue bucket on the behaviour of 3 other randomly selected Prolific subjects.
Once we have collected all responses, subjects will be matched post-hoc to form groups of four.
2. Belief Strategy Method Experiment (elicitation of normative attitudes)
In this second component of the experiment subjects make one unconditional choice, and fill out one contribution table in which they can condition their actions on the normative beliefs (i.e., personal norm - see below) of others (elicited via the strategy method as in Fischbacher, Gaechter and Fehr (2001)). The structure of this component of the experiment is as follows. After making their unconditional choice, subjects provide their unincentivised personal norm by indicating the most appropriate allocation to the blue bucket.
Timeline of Belief Strategy Method Experiment:
a. Unconditional Choice: Subjects choose how to allocate their five tokens between the blue and yellow bucket.
b. Elicitation of Personal Norm: Subjects indicate which allocation to the blue bucket they think is most appropriate.
c. Conditional Choice – Normative Beliefs: Subjects fill out a contribution schedule, conditioning their allocation to the blue bucket on the personal normative beliefs of 3 other randomly selected Prolific subjects.
Once we have collected all responses, subjects will be matched post-hoc to form groups of four. Incentivisation of the above strategy method components of the experiment will be analogous to the one-shot study of Fischbacher, Gaechter and Quercia (2012) and is explained below.
3. Direct Response Experiment (elicitation of beliefs and effective contribution)
The third component of the experiment comprises a one–shot task which allows us to elicit subjects’ beliefs and effective contributions. In this task subjects make a contribution choice (their effective contribution - note that we use the term ‘contribution’ to refer to the number of tokens subjects place in the blue bucket (i.e., the action that represents a public good contribution in the PGG treatments or payoff-analogous to that in
the No Rule and Baseline RFT treatments)). We ask subjects to briefly explain their chosen allocation to the blue bucket in the direct response experiment. We then elicit their personal norm about the most appropriate allocation to the blue bucket, before eliciting their beliefs about the behaviour and personal norms (i.e., their descriptive and normative beliefs) of the other three randomly selected Prolific subjects. As in the previous components, once we have collected all responses, subjects will be matched post-hoc to form groups of four.
Thus, for all subjects we also have two forms of beliefs – descriptive beliefs about the behaviour of others and normative beliefs about the personal norms of others, which we can use separately and in conjunction when applying the ABC method to analyse the relative importance of normative and descriptive attitudes and beliefs in facilitating costly rule following and cooperation.
4. Elicitation of Personal Normative Beliefs, Social Normative Beliefs, and Descriptive Beliefs
As an additional component we follow the protocol of Basic and Verrina (2024) in eliciting subjects’ personal normative beliefs and social normative beliefs about all possible allocations to the blue bucket. Basic and Verrina (2024) consider personal norms as individually held standards of appropriate behaviour, while social norms refer to societal standards of appropriate behaviour. In addition, we also elicit subjects’ descriptive beliefs using a method akin to Eckel et al. (2021) and Heinicke, K¨onig-Kersting and Schmidt (2022).
5. Procedural Considerations
Subjects will be advised that the structure of the experiment consists of three parts, consisting of five tasks in total. Tasks 1 and 2 form Part 1 of the experiment, Tasks 3 and 4 form Part 2 of the experiment, while Task 5 constitutes Part 3:
Task 1. their unconditional choice in the first strategy method component
Task 2. their conditional choices in the first strategy method component
Task 3. their unconditional choice in the second strategy method component
Task 4. their conditional choices in the second strategy method component
Task 5. the direct response component
We also elicit personal normative beliefs, social normative beliefs, and descriptive beliefs as follow up questions, after subjects have completed Task 5. To ensure incentive compatibility subjects’ will be paid for one randomly chosen part they complete in the experiment. Subjects will be randomly rematched post-hoc for each part of the experiment. Within Part 1, for one randomly chosen Prolific participant their conditional choice in Task 2 will be payoff relevant. For the other 3 Prolific subjects, their unconditional choice in Task 1 is payoff relevant. If Part 2 is selected, bonus payments
are determined analogously. If Part 3 is chosen to determine subjects’ bonus they will be paid based on their choice in the direct response experiment and the accuracy of one of their guesses about the behaviour and beliefs of others in Task 5. All subjects will be paid for the accuracy of either one of their social normative beliefs or one of their descriptive beliefs in the additional questions we pose about Task 5.