Experimental Design
We deploy the Discrete-Choice Experiment (DCE) methodology. A DCE consist of presenting hypothetical alternatives to the respondent, which vary along a set of dimensions or attributes. Each attribute is defined along a range of levels. For instance, if you want to describe a university (the alternative) by it's tuition fee (attribute), you could use €1000, €5000 and €10000 (levels). By combining two hypothetical alternatives we obtain a so called choice-set, which can be presented to the respondent. By repeatedly presenting different choice-sets to the sample of respondents, we can form an understanding of their preferences based on the answers they give.
For each of our two decks ("university" and "country"), we develop 24 choice-sets, which are blocked into four blocks of six choice-sets each. We randomly assign each respondent to either one of the four blocks for both decks.
We administer a digital questionnaire to collect our data.