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Field
Trial Status
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Before
in_development
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After
completed
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Field
Last Published
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Before
September 01, 2025 02:54 PM
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After
August 18, 2026 07:05 AM
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Field
Primary Outcomes (End Points)
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Before
1. Rate of Marketplace adoption
2. Market prices
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After
1. Intention to Signup
2. Signed up (verified registration)
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Field
Planned Number of Observations
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Before
210,000 farmers for first stage ad sample and 4800 for second stage of the experiment.
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After
Up to 10,000 impressions on Facebook advert and 500 farmers to complete survey used for experiment.
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Field
Sample size (or number of clusters) by treatment arms
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Before
42,000 for first stage and 960 for the second stage
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After
Up to 100 farmers per treatment arm
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Field
Secondary Outcomes (End Points)
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Before
1. Farmer revenues
2. Farmer heterogenous effects on digital marketplace adoption
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After
1. Intended and Signed up
2. Not decided, but signed up
3. Not interested, but signed up
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Field
Secondary Outcomes (Explanation)
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Before
1. Farmer revenues
Access how farmer revenue has been affected by their use digital marketplace
2. Farmer heterogenous effects on digital marketplace adoption
Establish the heterogenous nature of farmers and its impacts on their levels of technology adoption.
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After
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