Intervention(s)
We will implement a survey with an information treatment experiment and a choice experiment.
The information treatment experiment is designed with an emphasis on different framing of information concerning agrivoltaics systems: the control group receives no information, one category focuses on positive information related to the integration of utility-scale solar energy production and agricultural activities, one category provides cautious information related to agrivoltaics, and the remaining categories offer balanced information highlighting both positive and cautious sides of agrivoltaics.
The choice experiment features 4 attributes, each with two to three levels. The four attributes are expected carbon emissions reduction relative to coal-fired power plants, expected annual lease payment to landowners, expected savings on the monthly electricity bill for your household, and land quality of the occupied farmland. Participants will be presented with six choice scenarios. In each scenario, we present two potential plans, and the participants are asked to report which plan they were more likely to support in their community and their preferences for "opt-out" options.