Abstract
This study investigates the preferences of local party elites in Finland regarding the selection of municipal election candidates. Using a series of conjoint survey experiments, we elicit local party leaders’ evaluations of hypothetical candidate profiles varying across key attributes, including education, labor market experience, political experience, policy positions, age, and gender. This design allows us to isolate the importance that political leaders assign to each attribute in candidate selection, without the concern of confounding by potentially correlated candidate characteristics. We vary the framing of the choice tasks to shed light on how party leaders evaluate the importance of the attributes differently for electoral performance and the capacity to govern, and how these preferences depend on the composition of the rest of the candidate list. The results will provide novel evidence on the implicit trade-offs party actors make when balancing representational goals with other candidate characteristics. By explicitly modeling these preferences, the study offers new insights into intra-party decision-making and the micro-foundations of political representation in a proportional, multi-party democracy.