Experimental Design
The evaluation design is a village-level RCT with villages stratified on demographic data, like population and geographic location. Spillovers between villages are limited by geographic distance. The treatment consists of two interventions implemented independently in select villages and collectively in select villages.
1. Intervention 1: OCP School Lab in Côte d'Ivoire is designed as a business development and marketing initiative aimed at unlocking market demand for fertilizers and fostering customer loyalty. The program operates through 'technico-commercial caravans' that combine soil testing with training on Good Agricultural Practices (GAP). The program aims at increasing the yields and the incomes of smallholder farmers by offering training sessions on agricultural practices and also providing information on soil needs with fertilizer recommendations.
2. Intervention 2: The Village Input Fair (VIF) is a market-creation innovation that organizes one-day markets in villages during the post-harvest season. The innovation integrates the market organization principles of timing, liquidity, supply chain reliability, and interlinked transactions. At these fairs, input dealers accept advance orders for agricultural inputs to be delivered later during the planting season. The objective of these fairs is to ensure that the supply meets the demand from farmers by connecting them with input dealers in their villages.
The evaluation is a clustered randomized control trial designed to see the effects of both interventions on adoption of fertilizer. Our impact evaluation will have three treatment arms and one control group with no intervention for comparison:
• Treatment arm 1: Only OCP School Lab organized in the village
• Treatment arm 2: Only Village Input Fair organized in the village
• Treatment arm 3: Both OSL and VIF implemented in the village
• Control group: No intervention in the village