Experimental Design
1. Outreach and Registration: Participants will be recruited through digital channels (social media, WhatsApp, etc.) and complete an online registration form indicating demographic details. At this stage, participants are not told whether childcare support will be offered.
2. Baseline Survey: Registered women will complete a baseline survey online, consisting of a business knowledge exam and questions relative to preferences and beliefs about training modalities.
3. Randomization and Group Assignment: After registration, participants will be randomly assigned to one of four arms: (1) virtual training, (2) in-person training without childcare, (3) in-person training with childcare, or (4) control group. Randomization will be stratified by training preferences and city.
4. Training Intervention: Those assigned to groups 1–3 will receive a standardized 2-phase training intervention, each lasting three months:
- Phase 1 (July–August 2025): 4 modules of 12 hours of basic training content.
- Phase 2 (September–November 2025): 4 modules of 12 hours of intermediate training content.
All content is standardized across modalities and modules (digital marketing, AI tools, customer service, business growth). In-person sessions will occur in BancoSol offices in major cities. For the childcare group, sessions will be scheduled separately to avoid treatment contamination.
5. Post-Training Survey and Exit Exam: All treated participants will complete an online endline survey and knowledge assessment at the end of each phase. Surveys will measure learning gains and changes in preferences and beliefs about training modalities. A subset of administrative data from BancoSol will complement survey responses.
6. Control Group Follow-up: The control group will also complete all follow-up survey at the end of each training phase to serve as a comparison. After the study ends, they will be offered access to training.