Experimental Design
In the treatment arm, respondents are randomly assigned to watch an informational video midway through the survey. The control group proceeds without any video exposure. The video conveys a simple but empirically grounded message: while overall income inequality in Lebanon is high, income differences between the country’s major religious groups—Sunnis, Shias, and Christians—are relatively modest. That is, inequality in Lebanon is primarily within religious groups, not between them.
The video is composed of two parts, combining quantitative and qualitative evidence to target both analytical and emotional mechanisms of belief formation.
Quantitative Evidence: The first segment presents data from the Gallup World Poll and Human Rights Watch showing that, although income inequality in Lebanon is substantial overall, average income levels among Christians, Sunnis, and Shias are strikingly similar. Members of all three sectarian groups are distributed across the entire income spectrum. Visual aids highlight that economic hardship is widespread and not concentrated in any single group, and that intra-group inequality far exceeds inter-group inequality.
Qualitative Evidence: The second segment reinforces this core message through emotionally resonant, narrative-driven content. Drawing on recent evidence that storytelling can produce stronger belief change than statistics alone, this portion depicts three fictionalized young men—each from a different religious community—grappling with similar economic struggles, including underemployment, long working hours, and wages insufficient to support their families. This dramatized format is designed to cultivate empathy, reduce affective distance between sectarian groups, and emphasize shared hardship in a humanizing and relatable way.
The video was produced in collaboration with a professional film production organization that also operates as a Lebanese non-profit dedicated to promoting responsible filmmaking and supporting local directors and screenwriters. For the qualitative segment, the team cast local actors to portray the fictional characters, ensuring that the narratives were culturally grounded, contextually authentic, and emotionally resonant.