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Field
Experimental Design (Public)
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Before
Participants are randomly assigned to four groups:
- Control Group: Neutral standard information about biodiversity's definition and value
- T1 (Loss aversion): Focuses on risks, costs, and irreversible consequences of biodiversity loss
- T2 (Social norms + gain framing): Highlights public support, past successes, and collective benefits
- T3 (Personal relevance + self-efficacy): Emphasizes personal connections and actionable steps
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After
Participants are randomly assigned to four groups:
- Control Group: No information intervention
- T1 (Loss aversion): Focuses on risks, costs, and irreversible consequences of biodiversity loss
- T2 (Social norms + gain framing): Highlights public support, past successes, and collective benefits
- T3 (Personal relevance + self-efficacy): Emphasizes personal connections and actionable steps
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