|
Field
Intervention (Public)
|
Before
The sample of the study consists of 202 low to middle income individuals from Khulna City in Bangladesh. All the 202 individuals have at least a smartphone. The study will apply convenient sampling. Initially 202 online business women was selected based a baseline survey. 101 individuals were assigned randomly to the encouragement group; while 101 individuals were assigned randomly to the non-encouragement group. The encouraged individuals were offered assistance to install e-wallet app. To make the treatment uniform, this study will offer assistance to install B-Kash mobile banking e-wallet app which is the most used mobile banking app in Bangladesh. On the other hand, the non-encouraged individuals were not offered assistance to install any e-wallet app. The assistance to install an e-wallet app should increase usage of e-wallet app. Thus the assistance is considered as an encouragement design in the present study. The baseline survey was conducted in the end of April 2024. The assistance to install a mobile banking app was given in May 2025. The end line survey was conducted in August 2025, 15 months after the assistance to install the e-wallet app.
|
After
The sample of the study consists of 202 low to middle income individuals from Khulna City in Bangladesh. All the 202 individuals have at least a smartphone. The study will apply convenient sampling. Initially 202 low to middle income individuals were selected based a baseline survey. 101 individuals were assigned randomly to the encouragement group; while 101 individuals were assigned randomly to the non-encouragement group. The encouraged individuals were offered assistance to install e-wallet app. To make the treatment uniform, this study will offer assistance to install B-Kash mobile banking e-wallet app which is the most used mobile banking app in Bangladesh. On the other hand, the non-encouraged individuals were not offered assistance to install any e-wallet app. The assistance to install an e-wallet app should increase usage of e-wallet app. Thus the assistance is considered as an encouragement design in the present study. The baseline survey was conducted in the end of April 2024. The assistance to install a mobile banking app was given in May 2025. The end line survey was conducted in August 2025, 15 months after the assistance to install the e-wallet app.
|