Experimental Design
We will conduct a framed field experiment in collaboration with a Swiss university sports facility to investigate how different sources of motivational feedback – selected by a peer or a computer – affect individuals' exercise levels. Participants’ visits to the sports facilities will be measured through check-in-tools implemented for this study. Each sports visit will count towards a lottery where participants can win vouchers after the study is completed. Only participants who complete all three surveys will be eligible for the draw of the prize winners.
The experiment will proceed as follows:
• Before study:
- Participants will be recruited through various online and offline marketing channels.
- Interested participants can sign up for the study during the recruiting phase via an online registration form (will include study information, social image concerns, motivation to attend Unisport activities, sports activity questions, demographics, informed consent).
- After recruiting is closed, buddy dyads will be randomly formed based on the same self-set goals, and then randomly assigned to one of the treatments. Afterwards, participants will be informed about their assigned buddy and asked to complete a buddy survey (will include IOS scale and question on buddy familiarity).
• During study:
- Pre-intervention: All participants will receive a weekly WhatsApp message including descriptive information on their own and their buddy’s goal achievement
- Intervention: In addition to the message with descriptive information, participants will receive the following second WhatsApp message:
- Control condition: Filler information
- Automatic Feedback Treatment: Filler information + feedback randomly selected by a computer.
- Peer Feedback Treatment: Filler information + feedback randomly selected by their buddy.
- After the final WhatsApp message of the intervention, participants will be asked to complete the closing survey, which will assess social image concerns, the Other in the Self (IOS) 11 Scale, motivation to attend Unisport activities along with a range of control variables, such as failure aversion, academic workload during the study, and types of activities most frequently attended.
- Post-intervention (4 weeks): Participants do not receive any WhatsApp messages anymore, but each sports facility visit still counts towards the prize draw.