Abstract
Our study seeks to investigate the impact of social media, specifically recommendation algorithms and digital addiction, on the human capital accumulation of undergraduate students. The rise of short-video platforms, designed with features like 'infinite scroll' and 'dopamine-driven feedback loops', makes disengagement difficult and has been linked to impairments in attention, self-control, and executive function. This trend coincides with a global rise in mental health challenges, raising urgent questions about the psychological and behavioral impacts of these platforms. Our study aims to explore the mechanisms through which these factors affect key outcomes, including mental health, academic performance, final grades, in-class attention, sleeping time, and peer network formation. The study will also explore strategies to mitigate potential negative effects, such as limiting algorithm-driven content and managing screen time.
We plan to conduct a multi-wave survey and a randomized experiment. Our target is to recruit roughly 900 undergraduate students in their first, second, and third years, who will participate voluntarily following an initial screening. The experiment will run for four weeks immediately preceding the university's final exam week. The data collection will follow a structured timeline:
1) Baseline Survey 1: Early November
2) Baseline Survey 2: Early November
3) Follow-up Survey: Mid/Late December
4) Follow-up Survey 2: Early January
To monitor digital usage, students will be incentivized to upload screenshots or reports detailing their time use for specific applications. In addition to survey data, we will utilize administrative data from the university to analyze students' academic performance, class attendance, mental health and other indicators of human capital.