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Field
Primary Outcomes (Explanation)
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Before
Primary performance measure: Derives from a structured performance rubric evaluating Alumni Merchandising Performance based on two dimensions: Awareness (strategies to ensure alumni notice and recall merchandise) and Usage (strategies driving purchasing behavior and en
gagement). Each dimension is scored 1-5, with the overall score calculated as (Awareness + Usage)/ 2.
Secondary performance measure: Calculated as the semantic distance between participant responses and a solution developed by experienced business strategists with specific expertise in marketing strategy. This complementary measure provides an alternative performance assessment less dependent on specific rubric criteria.
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After
Primary performance measure: Derives from a structured performance rubric evaluating Alumni Merchandising Performance based on two dimensions: Awareness (strategies to ensure alumni notice and recall merchandise) and Usage (strategies driving purchasing behavior and engagement). Each dimension is scored 1-5, with the overall score calculated as (Awareness + Usage)/ 2.
The following variables will also be used as dependent variables,
1. Novelty, Feasibility, Environmental Impact, Financial Impact, Quality (1--5 each); Distance (1--7).}
2. Mean engagement, subjective uncertainty (SD), skewness, right-tail weight, left-tail weight, total tail weight, upside spread, downside spread; Distance (1--7).
Secondary performance measure: Calculated as the semantic distance between participant responses and a solution developed by experienced business strategists with specific expertise in marketing strategy. This complementary measure provides an alternative performance assessment less dependent on specific rubric criteria.
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