Abstract
This study examines whether self-image concerns motivate greater effort. We conduct a field experiment in which participants are randomly assigned to one of two conditions. In the Perfect Memory condition, participants know in advance that they will be reminded of their actual task completion, preventing them from later using biased memory to protect their self-image. In the Imperfect Memory condition, participants receive no such reminder and can rely on naturally biased (overly optimistic) memories. This study investigates whether anticipated feedback can activate self-image concerns and improve task completion without external rewards or punishments.