Experimental Design
The study includes a total sample of 4,203 mothers, randomly assigned at the individual caregiver level. Randomization occurs in two stages to address two distinct research questions: (i) the effectiveness of different delivery modes and messenger identities, and (ii) the effectiveness of different content bundles.
Stage 1: Delivery mode and information source identity
To study whether the mode of delivery and the identity of the information provider affect outcomes, participants are first randomly assigned to one of the following five groups:
• Phone-based calls delivered by a professional (≈ 750 mothers)
• Phone-based calls delivered by a community referent (≈ 750 mothers)
• IVR-based calls delivered by a professional (≈ 750 mothers)
• IVR-based calls delivered by a community referent (≈ 750 mothers)
• Control group (≈ 1,200 mothers), receiving no phone-based parenting content
The first four groups receive the same 10-week parenting curriculum, differing only in delivery modality (live call vs. IVR) and messenger identity (professional vs. community referent).
Stage 2: Content assignment (Parenting only vs. parenting + mental health SMS)
To study whether adding direct maternal mental health support improves outcomes, a second randomization assigns participants to receive SMS-based mental health messages in addition to their initial assignment described in stage 1.
Among the four parenting groups described above, half of participants are randomly assigned to receive parenting support only, while the other half receive parenting support plus SMS-based maternal mental health messages adapted from the Thinking Healthy Program (THP). Within the original control group, half of participants are randomly assigned to receive SMS-based mental health messages only, while the remaining half continue as a pure control group.
This yields the following distribution across content groups:
• Parenting program only: ≈ 1,400 mothers
• Parenting program + SMS mental health support: ≈ 1,400 mothers
• SMS mental health support only: ≈ 600 mothers
• Pure control group: ≈ 600 mothers
Data Collection: Baseline survey with mothers will be conducted prior to the intervention. Endline survey with mothers will be conducted after the program has been completed. Throughout the intervention, the team will also collect process data on take-up and compliance, such as call completion rates and SMS reception. In addition, a shorter endline survey will be collected from a secondary caregiver in the household. Finally, a short survey of the implementing staff (professionals and community referents) will capture their experiences delivering the intervention. All data collection instruments will be translated into Dari and Pashto and pretested for linguistic and cultural appropriateness. A longer-term follow-up survey may be conducted one year after the intervention, contingent on field conditions and funding.