Experimental Design
The study is an individually randomized controlled trial conducted in 50 villages in the Pèrèrè region of North-East Benin. In each village, half of 32 maize producers who meet the eligibility criteria of the SLM training are randomly selected into treatment and control. Randomization is stratified by village and genders. The treatment group receives a personalized information leaflet summarizing the fertility characteristics of their soils (color, texture, and pH) together with recommendations for sustainable land management (SLM) practices, highlighting the urgency to act and their agency in the process. Producers of the control group do not receive the leaflet, but are informed about the upcoming SLM training that they might be able to participate in if their village is selected. After an enumerator has finished the main questionnaire, the respondent and enumerator will go to a plot specified by the respondent in the interview. Here, the enumerator will start a second questionnaire, which includes assessing the plot’s soil pH, soil color and soil texture. After having marked those measurements on a leaflet, it is provided to the respondent. The intervention aims to increase producers’ sense of urgency and agency regarding soil degradation and SLM adoption. Producers are followed to assess effects on training uptake and subsequent implementation of SLM measures.