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Last Published January 05, 2026 06:59 AM January 11, 2026 03:03 AM
Planned Number of Clusters The initial sample includes 1,292 opinion leader accounts, though the final sample may be smaller due to account deactivation during the experimental period. The initial sample includes 1,292 opinion leader accounts, though the final sample may be smaller due to account deactivation during the experimental period. In addition, the study includes an auxiliary sample of 435 low-attention accounts that are exposed to the intervention as part of an additional analysis beginning on December 4, 2025.
Sample size (or number of clusters) by treatment arms 322 accounts control 324 accounts dissenting comment group 324 accounts supporting comment group 322 accounts neutral comment group (the final sample may be smaller) Main sample: 322 accounts control, 324 accounts dissenting comment group, 324 accounts supporting comment group, 322 accounts neutral comment group Low-attention sample: 108 accounts control, 108 accounts dissenting comment group, 111 accounts supporting comment group, 108 accounts neutral comment group (the final sample may be smaller)
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