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Field
Primary Outcomes (End Points)
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Before
The primary outcomes of interest are: Parent–child shared reading behavior, measured by self-reported frequency and intensity of reading activities with the child. Parental beliefs about the returns to early reading, including beliefs about child language development and school readiness. Perceived social norms related to early reading, including perceptions of what parents should do and what other parents typically do. Willingness to pay for books, measured at the endline.
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After
The primary outcomes of interest are: Parent–child shared reading behavior, measured by self-reported frequency and intensity of reading activities with the child. Parental beliefs about the returns to early reading, including beliefs about child language development and school readiness. Perceived social norms related to early reading, including perceptions of what parents should do and what other parents typically do. Willingness to pay for books, measured at the endline. Observation of shared reading activity caregiver-child
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