Abstract
This study investigates factors influencing tourists’ choices between passive and active modes of transportation during short-distance trips at holiday destinations. To examine these preferences, we conduct a single-profile discrete choice experiment (DCE) in which participants repeatedly choose between four transport options: car, e-bike, bicycle, and walking. Each choice situation varies systematically along several attributes, such as distance, weather conditions, infrastructure quality, and other contextual factors.
The primary outcome of interest is whether respondents choose an active mode of transport (walking, bicycle, or e-bike) rather than traveling by car. Using repeated choice data, we estimate the causal effects of the randomized attributes on the probability of choosing active mobility. To further explore heterogeneity in preferences, we conduct subgroup analyses focusing, e.g., on respondents’ physical activity levels, cycling habits, and orientation toward active holidays. These analyses aim to identify which types of tourists are most responsive to conditions that facilitate active mobility. The findings contribute to a better understanding of how destination characteristics and situational factors shape transport choices among tourists and provide insights for designing environments that encourage more active and sustainable mobility behavior during holidays.