Experimental Design
Sampling: There are four eligibility criteria for recruitment into the study: (1) aged 14-24 years at the time of recruitment, (2) Hindi speaking, (3) rural or semi-rural residence, and (4) have access to a mobile phone (due to the intervention being SMS-based). Study subjects for the RCT were recruited in-person in three states: Delhi, Uttar Pradesh, and Haryana. The in-person recruitment resulted in a sample of 1,064 individuals that met the eligibility criteria, completed the baseline survey, and consented to sharing their phone number for the SMS-based intervention. A separate sample (non-RCT, but for use in qualitative analysis) of 204 individuals was recruited via messages to Gram Vaani’s caller base.
Randomization: Randomization was stratified by 12 strata – the cross between three states (Delhi, Uttar Pradesh, and Haryana), two genders (male, female), and two age groups (adolescents aged 14-17 years, young adults aged 18-24 years).