Experimental Design
The study is a randomized controlled trial embedded in an existing municipal heat pump incentive program. Randomization is implemented through an online subsidy portal developed with the City and the local electric utility. When a contractor or household enters a residential address, the portal standardizes the address, and, on first entry, randomly assigns the address to one of two subsidy offers within that group. The assigned offer is displayed to the user immediately.
Randomization is stratified by population group. Assignment is deterministic at the address level: any subsequent entry of the same address — including formatting variations — returns the originally assigned offer, preventing re-randomization or selection into treatment. Income eligibility for the LMI group is verified through the City's existing procedures and is unchanged by the study.
Outcome data will be drawn from program administrative records (take-up and installation timing), utility billing records (post-installation electricity consumption), and an incentivized endline survey of both adopters and non-adopters.