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Field
Trial Start Date
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Before
May 26, 2026
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After
June 28, 2026
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Field
Trial End Date
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Before
July 29, 2026
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After
September 01, 2026
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Field
Last Published
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Before
May 27, 2026 09:44 AM
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After
June 24, 2026 04:18 AM
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Field
Intervention Start Date
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Before
May 26, 2026
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After
June 28, 2026
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Field
Intervention End Date
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Before
July 29, 2026
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After
September 01, 2026
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Field
Primary Outcomes (End Points)
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Before
Intention Index — standardised index of 6 stated intentions to change parenting practices (stricter time limits, parental control apps, tech-free zones, reviewing messages, conversations about online safety, delaying smartphone)
Intention II — willingness to pay for a premium digital-safety app (£ slider)
Intention III — priority given to social media management vs. other parenting goals (1–5)
Donating to Charity — amount donated out of a £10 lottery prize to a digital-safety charity
Signing the Petition — whether the parent signs the real petition to Parliament (binary) with or without a ban policy.
Parental Beliefs about Social Media Risks— perceived prevalence of 6 social media harms (beliefs update)
Parental Worry about Their Own Child — emotional worry about child's exposure to those 6 harms
Supervision — index of supervision methods used
Rules — index of household online rules
Discussion — index of online safety topics discussed with child
Monitoring — index of specific monitoring actions taken
Communication — index of questions asked to child about online life
Family Communication — index of family-level agreements and screen practices
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After
Intention I — willingness to pay for a premium digital-safety app (£ slider)
Intention II — priority given to social media management vs. other parenting goals (1–5)
Donating to Charity — amount donated out of a £10 lottery prize to a digital-safety charity
Signing the Petition — whether the parent signs the real petition to Parliament, with and without the full social media ban.
Parental Beliefs about Social Media Risks— perceived prevalence of 6 social media harms (beliefs update)
Parental Worry about Their Own Child — emotional worry about child's exposure to those 6 harms
Change in practices — Supervision, rules, discussion, and change related to the treatment.
Child Well-Being I— child well-being index (SDQ)
Child Well-Being II— child well-being ONS measures (follow-up Survey 2 only)
Valuation of School and Home Policies I— estimated probability child has severe mental health issues under 4 school/home scenarios
Valuation of School and Home Policies II — estimated probability child graduates from university under the same 4 scenarios
Parent-Children Communication — estimated number of hours per week having a conversation
Parent-Children Activities — estimated number of hours spent doing activities with the child that do not involve screens
Parents Mental Health — Generalized Anxiety Questionnaire Index and Scale
Social Media Use — Parents' reported hours on social media by child
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Field
Secondary Outcomes (End Points)
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Before
Child Well-Being I— child well-being index (SDQ short form, 3 items)
Child Well-Being II— child well-being ONS measures (follow-up Survey 2 only)
Life Satisfaction — parent life satisfaction (Cantril ladder, 0–10)
Social Media Use — Parents' reported hours on social media by child
Parents Mental Health — Generalized Anxiety Questionnaire Index and Scale
Valuation of School and Home Policies I— estimated probability child has severe mental health issues under 4 school/home scenarios
Valuation of School and Home Policies II — estimated probability child has at least 3 close friends under the same 4 scenarios
Knowledge — Reported knowledge about what the child is going online.
Parent-Children Communication — estimated number of hours per week having a conversation
Parent-Children Activities — estimated number of hours spent doing activities with the child that do not involve screens
Use of Tech Tools — whether any parental control tools have been used (binary)
Friends/Follower — whether parents are friends or followers of their child on any social media.
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After
Life Satisfaction — parent life satisfaction (Cantril ladder, 0–10)
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