Intervention(s)
The intervention is the CESAG incubator, a twelve-month, tuition-free, non-compulsory programme delivered at the Centre Africain d'Études Supérieures en Gestion (CESAG) in Dakar, Senegal. It targets final-year students enrolled in Licence 3 and Master 2 in Business and Management.
The programme comprises four integrated components delivered sequentially:
(1) Certificate of Competence in Leadership and Entrepreneurship (Months 1-2): design thinking workshops, real-world case studies, business plan development, pitch sessions with mentor feedback, and leadership and civic engagement modules.
(2) Complementary Training (Months 2-4, based on learner needs): innovation and product development, digital marketing, financing and fundraising, professional skills and job search, personal development (emotional intelligence, resilience, stress management), and digital skills and AI.
(3) Coaching and Mentoring (Months 4-9): individual and group coaching using the 4A method (Diagnostic Analysis, Ambitions, Areas for Improvement, Appraisal of Results), SMART goal-setting, personalised action plans, 360-degree feedback, structured mentoring with CESAG alumni, and networking events.
(4) Maturation and Induction (Months 9-12): project maturation, market preparation, access to FabLab, innovation competitions, fundraising support, and job insertion support (CV, interviews, employer connections).
All components are delivered in a blended format (in-person and online) and are scheduled to avoid disruption to academic obligations. Control group participants continue with the standard CESAG curriculum and have access to regular career services but receive no incubator components during the study period. They are guaranteed priority access to the next incubator cohort.